Thakur
Banned
- Joined
- 30 Aug 2013
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His millions of fans have seen him
on the silver screen scores of times,
this is for the first time that
Amitabh Bachchan will be seen in
a fiction show on television. The actor ha
been seen earlier on television as the host o
popular game show ‘Kaun Banega Crorepati’.
The series ‘Yudh’ premieres on Son
Entertainment Television tonight, July 14,
2014, at 10.30 pm. The show will be aire
from Monday to Friday.
‘Yudh’ will be replacing the show ‘Bade
Achhe Lagte Hain’ in the 10:30-11:30 pm slo
on Monday to Thursday and will begin righ
after ‘Entertainment Ke Liye Kuch Bh
Karega’, which airs in the 9 pm slot. Besides
Bachchan, the show has an ensemble cast
comprising Sarika, Nawazuddin Siddiqui, and
Kay Kay Menon, among others. ‘Yudh’ ha
been produced by Endemol India and
Saraswati Creations.
The show has undertaken some innovative
marketing initiatives to create buzz. Using the
digital media marketing platform, the
producers of ‘Yudh’ gave viewers a 10-minute
sneak peek of the show on Friday, July 11, by
calling on them to tweet in order to unloc
the video.
Other marketing initiatives have included the
unveiling of a 50-foot poster at the Statesman
House in Delhi for the first look of the sho
in the presence of Bachchan and the director
of the series, Anurag Kashyap. It was followed
by an event at the Bombay Stock Exchange,
where Bachchan arrived in character at the
stock exchange to list the fictional company,
Shanti Constructions, on June 17. Apart fro
this, the digital platform is set to play an
important role in the show’s promotions,
which includes hosting videos on a microsite
that allows viewers to catch a sneak peek o
the following episode after unlocking it by
answering a few questions after every
episode. A character-based application for the
show is slated to launch on July 21. http://www.exchange4media.mobi/story.aspx?news_id=56522
on the silver screen scores of times,
this is for the first time that
Amitabh Bachchan will be seen in
a fiction show on television. The actor ha
been seen earlier on television as the host o
popular game show ‘Kaun Banega Crorepati’.
The series ‘Yudh’ premieres on Son
Entertainment Television tonight, July 14,
2014, at 10.30 pm. The show will be aire
from Monday to Friday.
‘Yudh’ will be replacing the show ‘Bade
Achhe Lagte Hain’ in the 10:30-11:30 pm slo
on Monday to Thursday and will begin righ
after ‘Entertainment Ke Liye Kuch Bh
Karega’, which airs in the 9 pm slot. Besides
Bachchan, the show has an ensemble cast
comprising Sarika, Nawazuddin Siddiqui, and
Kay Kay Menon, among others. ‘Yudh’ ha
been produced by Endemol India and
Saraswati Creations.
The show has undertaken some innovative
marketing initiatives to create buzz. Using the
digital media marketing platform, the
producers of ‘Yudh’ gave viewers a 10-minute
sneak peek of the show on Friday, July 11, by
calling on them to tweet in order to unloc
the video.
Other marketing initiatives have included the
unveiling of a 50-foot poster at the Statesman
House in Delhi for the first look of the sho
in the presence of Bachchan and the director
of the series, Anurag Kashyap. It was followed
by an event at the Bombay Stock Exchange,
where Bachchan arrived in character at the
stock exchange to list the fictional company,
Shanti Constructions, on June 17. Apart fro
this, the digital platform is set to play an
important role in the show’s promotions,
which includes hosting videos on a microsite
that allows viewers to catch a sneak peek o
the following episode after unlocking it by
answering a few questions after every
episode. A character-based application for the
show is slated to launch on July 21. http://www.exchange4media.mobi/story.aspx?news_id=56522
