SET to increase primetime programming hours; launches two shows

[Thakur]

Sony Pictures Networks India will increase the primetime programming hours on its flagship channel Sony Entertainment Television (SET) to bring it on a par with rival GECs.

Currently, SET has 22 hours of original programming in a week compared to 35–44 hours of original programming on other GECs.

The network is planning to launch big-ticket fiction and non-fiction shows in the next 3–4 months to bridge that gap. “Sony has the least amount of original programming in the primetime.

Other GECs have 35–44 hours of programming and we have 22 hours of programming,” SET business head Danish Khan told TelevisionPost.com.

“The first attempt would be to increase the hours of programming to have a very complete FPC. In the next 3–4 months, we will launch shows so that we have a compelling programming chart in the primetime.

Once we have comparable hours of programming and a robust programming line-up, habits will build strongly and numbers will improve,” he added.

The network has begun beefing up its primetime by launching two new shows ‘Kuch Rang Pyar Ke Aise Bhi’ and ‘Ek Duje Ke Vaaste’ in the 9.30 and 10 pm slot respectively. The two shows will go on air from 29 February every Monday to Friday

http://www.televisionpost.com/television/set-to-increase-primetime-programming-hours-launches-two-shows/

 

[hike]

Why don't they follow Star, ZEE, Colors rule!
May be they are waiting for big hit.

 

[Recharge Fan]

they were told that parvarish etc. shows will be extended for 15 minutes for some days
but not a single day it increased
Sony should telecast cid on prime time everyday

 

[Rahulan Raj]

they were told that parvarish etc. shows will be extended for 15 minutes for some days
but not a single day it increased
Sony should telecast cid on prime time everyday

U mean repeating old episodes :shy

 

[Recharge Fan]

U mean repeating old episodes :shy

Yes
cid old episodes from 1998