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Matrimonial channel to launch on April 26
New TV channel to focus on matrimonial content
:shy :shy :shy
Christened Shagun, the channel will be launched in January, 2013 and will have both fiction and non-fiction programming, focusing on marriages in India.
The big fat Indian wedding has always spelt good money for businesses, ranging from matrimonial columns and websites to honeymoon packages, even movies that have prescribed copy book weddings. Recently, Sony Entertainment launched a matrimony-based reality show, Kahin Na Kahin Koi Hai, based on the matchmaking process. Now, it’s the turn of Indian television to get a new contender in this yet-untouched space. Noida-based Vertent Media Soft and Park Media have announced the launch of a matrimonial channel, christened Shagun. To be launched in January, 2013, the channel will have both fiction and non-fiction programming, based on marriages in India.
The channel targets youngsters and people of marriageable age. The concept is the brainchild of Anuranjan Jha, erstwhile broadcast journalist who has been in the industry for 18 years. Jha says, "India is very well known for its grand and lavish wedding ceremonies. It indeed is one of the biggest celebrations of life. The channel will have the same flavour."
The free-to-air channel will be launched initially on DTH platforms Videocon and Airtel, and will be extended to other DTH players later. On the cable platform, it will be available in 15 cities, including Delhi-NCR, Mumbai, Chandigarh, Ahmedabad and Jaipur, among others.
To monetise the offering, apart from regular advertising, there will be paid coverage of wedding events. Shagun also plans to use product integration in its content.
Marriages are a seasonal affair in India and there are off-seasons for marriages, too. Generally, November-March and June-July are the peak times for weddings, while September is a comparatively dull month. The channel claims that it is well equipped with episodic fiction content for off-season telecasts.
One of the non-fiction shows, Toh Baat Pakki, will feature the matchmaking and initial events till the engagement ceremony. Subsequently, there will be other shows that talk about shopping options, interiors for homes and even holiday packages for couples.
Another fiction show, Saas Ko Saas Rehne Do, is a docu-drama that will feature households which have a healthy relationship between the commonly believed antagonists, the mother-in-law and the daughter-in-law.
Along with the channel, a matrimonial portal, Shagun || Join Match Marry, has also been launched. The channel’s content will be available on the website, too. The group also plans to extend the concept to print.
Also, there are plans for a news channel and two regional channels from the promoters, which should be announced by the third quarter of 2013.
Source: New TV channel to focus on matrimonial content > afaqs! news & features
Matrimonial channel to launch on April 26
New TV channel to focus on matrimonial content
:shy :shy :shy
Christened Shagun, the channel will be launched in January, 2013 and will have both fiction and non-fiction programming, focusing on marriages in India.
The big fat Indian wedding has always spelt good money for businesses, ranging from matrimonial columns and websites to honeymoon packages, even movies that have prescribed copy book weddings. Recently, Sony Entertainment launched a matrimony-based reality show, Kahin Na Kahin Koi Hai, based on the matchmaking process. Now, it’s the turn of Indian television to get a new contender in this yet-untouched space. Noida-based Vertent Media Soft and Park Media have announced the launch of a matrimonial channel, christened Shagun. To be launched in January, 2013, the channel will have both fiction and non-fiction programming, based on marriages in India.
The channel targets youngsters and people of marriageable age. The concept is the brainchild of Anuranjan Jha, erstwhile broadcast journalist who has been in the industry for 18 years. Jha says, "India is very well known for its grand and lavish wedding ceremonies. It indeed is one of the biggest celebrations of life. The channel will have the same flavour."
The free-to-air channel will be launched initially on DTH platforms Videocon and Airtel, and will be extended to other DTH players later. On the cable platform, it will be available in 15 cities, including Delhi-NCR, Mumbai, Chandigarh, Ahmedabad and Jaipur, among others.
To monetise the offering, apart from regular advertising, there will be paid coverage of wedding events. Shagun also plans to use product integration in its content.
Marriages are a seasonal affair in India and there are off-seasons for marriages, too. Generally, November-March and June-July are the peak times for weddings, while September is a comparatively dull month. The channel claims that it is well equipped with episodic fiction content for off-season telecasts.
One of the non-fiction shows, Toh Baat Pakki, will feature the matchmaking and initial events till the engagement ceremony. Subsequently, there will be other shows that talk about shopping options, interiors for homes and even holiday packages for couples.
Another fiction show, Saas Ko Saas Rehne Do, is a docu-drama that will feature households which have a healthy relationship between the commonly believed antagonists, the mother-in-law and the daughter-in-law.
Along with the channel, a matrimonial portal, Shagun || Join Match Marry, has also been launched. The channel’s content will be available on the website, too. The group also plans to extend the concept to print.
Also, there are plans for a news channel and two regional channels from the promoters, which should be announced by the third quarter of 2013.
Source: New TV channel to focus on matrimonial content > afaqs! news & features
