Sajee
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For the first time in Indian television
history, a TV channel has now decided
to venture into film production. It is
none other than over dearest MAA TV,
co-owned by Sony TV, Nagarjuna,
Chiranjeevi, Allu Arvind and
Nimmagadda Prasad.
To juggle with the ongoing satellite
rights fighting between different
channels, MAA has come up with this
new initiative.
MAA TV is the major entertainment
provider for Telugu film lovers as it has
beaten competition like Gemini and Zee
Telugu from a time. However, these
three channels are competing with each
other heavily to grab satellite rights of
leading movies. In a bid to own them,
some are quoting high price even for a
flop flick. And with new guidelines in
effect regarding airing of ads per hour
in entertainment channels, there is no
way to recover money with just first-
time airing of a super star's movie on
any channel. And for second time
airing, brands are not paying huge
money for the ad slots. So, rather
investing 6-9 crores to for a big hero's
flick, it is better to make 3 small-
budgeted flicks in that budget and MAA
TV is right now doing the same.
We hear that MAA TV team has already
finished pre-production of six scripts,
and three scripts are under shoot
currently.
Earlier they have picked up short-films
to be aired, and now the channel picked
the directors of those short to direct
these feature length movies. Truly
shocking, but a wonderful move!!
Shocking!! Maa TV Enters Film Production | Maa TV | Movie | production
history, a TV channel has now decided
to venture into film production. It is
none other than over dearest MAA TV,
co-owned by Sony TV, Nagarjuna,
Chiranjeevi, Allu Arvind and
Nimmagadda Prasad.
To juggle with the ongoing satellite
rights fighting between different
channels, MAA has come up with this
new initiative.
MAA TV is the major entertainment
provider for Telugu film lovers as it has
beaten competition like Gemini and Zee
Telugu from a time. However, these
three channels are competing with each
other heavily to grab satellite rights of
leading movies. In a bid to own them,
some are quoting high price even for a
flop flick. And with new guidelines in
effect regarding airing of ads per hour
in entertainment channels, there is no
way to recover money with just first-
time airing of a super star's movie on
any channel. And for second time
airing, brands are not paying huge
money for the ad slots. So, rather
investing 6-9 crores to for a big hero's
flick, it is better to make 3 small-
budgeted flicks in that budget and MAA
TV is right now doing the same.
We hear that MAA TV team has already
finished pre-production of six scripts,
and three scripts are under shoot
currently.
Earlier they have picked up short-films
to be aired, and now the channel picked
the directors of those short to direct
these feature length movies. Truly
shocking, but a wonderful move!!
Shocking!! Maa TV Enters Film Production | Maa TV | Movie | production
