Shop CJ has been launched in Tamil Nadu as Shop CJ Tamil
MUMBAI: Shop CJ Network has been launched in
Tamil Nadu as Shop CJ-Tamil, on a 24X7 home
shopping channel in Tamil Nadu.
Shop CJ Tamil will offer tailored content for the
audience including exclusive offers on popular
regional brands like Butterfly India and Preethi.
In India, Shop CJ says that it reaches over 8.5
crore households currently. Several leading
brands such as United Colours of Benetton,
Thomas Cook, Samsung, Electrolux, Prestige,
Reebok, Maharaja, Puma and Intex are
associated with Shop CJ.
Shop CJ CEO Kenny Shin said, “We are pleased
to expand further via the fourth home shopping
channel in such a short span of time. The Tamil
channel will not only enhance our customer
base, but will also offer a great platform for
regional brands to expand their penetration. Our
strategy is to build on the principle of bringing
great choices with quality assurance, at the
doorstep of our viewers”.
Shop CJ network CFO N. Ramakrishnan said,
“The home shopping market is growing in India
and Shop CJ is poised to cross Rs 1200 crores
gross merchandise value this year, recording a
40 percent growth over its gross merchandise
value of Rs 850 crores last fiscal. We are
confident that the Tamil channel will be one of
the major contributors to our revenue growth.”
Unveiling Shop CJ-Tamil, actress Trisha Krishnan
said, “I am thrilled to be launching the foray of
Asia’s No. 1 home shopping network in the Tamil
region. People from Tamil Nadu will now have
access to world class shopping experience from
the convenience of their home with a connect
and comfort of our own language.”
Commenting on the Tamil Nadu expansion, Shop
CJ chief operating officer Dhruva Chandrie said,
“Television shopping helps customers appreciate
the features and benefits of the products and
coupled with amazing offers makes better and
trendier living affordable. Shop CJ will bring a
range of products that are tried, tested and well
researched to match local preferences. Shop CJ-
Tamil will strengthen its presence in India and
we are expecting to generate Rs. 500 crores
GMV from Tamil Nadu in the next couple of
years.”
Indian Television Dot Com | Shop CJ has been launched in Tamil Nadu as Shop CJ Tamil