RE: [Snaps] Zee Bangla Cinema Ad
Zee to launch Zee Bangla Cinema on 23 Sept
Mumbai: Zee Entertainment Enterprises (Zeel) is launching a 24-hour Bangla Movie Channel Zee Bangla Cinema on 23 September.
Zee Bangla Cinema promises to offer a mixed bag of blockbusters from the golden era directors and the best masterpieces of Satyajit Ray, Mrinal Sen, Ritwick Ghatak, Tarun Mazumdar to the present movies of directors like Rituparno Ghosh, Raj Chakraborty and Anjan Dutta.
Zee Bangla Cinema will telecast 2012's movie 'Shatru' starring Jeet and Nusrat. Some of the other movie titles which would be aired on Zee Bangla Cinema are Bhooter Bhobishyot, Teen Yaari Kotha, Elar Char Adhyay, Aparajita Tumi, Ajob Prem Ebong, Dutta vs Dutta, Uro Chiti, Fighter, Mouchak, Chaplin, Kagojer Bou, Tokhon Teish, Trishna, Chander Bari, Gorosthane Sabdhan, Patalghar and Banshiwala.
Zeel MD and CEO Punit Goenka said, "With a strong Bengali audience in India and abroad, the Bangla Film market has expanded exponentially. Zee Bangla Cinema's entry is to tap this growing potential. We are sure that ZEE's pioneering presence in the regional space would be further strengthened with the addition of this new movie channel."
Zee Bangla Cinema will be a source of trivia from film news to music releases to 'muhuraats', along with a mixed bag of blockbusters, parallel films and films from the golden era. Zee Bangla Cinema aspires to create a 'thrilling movie viewing experience' for its audiences across the country and overseas.
Zee Bangla Cinema business head Sujay Kutty added, "The success of Zee Bangla in the regional GEC genre reaffirms our expertise of gauging content preferences. Zee Bangla Cinema offers a true representation of the time and life of Bengal. With an enviable film library, the channel aims to bring the experience of a multiplex right at the homes of Bengali audience."
The unveiling of the channel will be supported by a 360 degree campaign launch, creating a platform for the people of Bengal to celebrate 'Jibon Ekhon Superhit' with Zee Bangla Cinema. The campaign includes radio, TV, print, digital & outdoor along with on-ground activation initiatives.
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