Sony Entertainment takes HD route in the US

[jayanji]

MUMBAI: From now on, viewers in America can enjoy their favorite SET (Sony Entertainment Television) Asia programmes including some of the popular shows like Kaun Banega Crorepati, Sanjeev Kapoor Ke Kitchen Khiladi, Bharat Ka Veer Putra – Maharana and the World Television Premier blockbusters in high definition (HD).
Recently, the network — part of Multi Screen Media (MSM) — announced that it had made its HD feed available on direct to home platform Dish and the IPTV service Dishworld. While most Indian channels are already available as a part of several packages on Dish and DishWorld, the only ones that also have a HD version are Zee TV, Star India Plus and Willow Cricket. Amongst the GECs, the only one which is yet to get its HD channels running in the US is Colors.

Talking about the development, SVP of International Business, head of North America Jaideep Janakiram said in a press release: “Sony Entertainment Network has always embraced excellence in content and quality, going HD is another step in that direction. SET Asia will continue to keep its viewers in the entertainment forefront, and I am sure that our consumers will enjoy the enhanced viewer experience.”
Industry sources say that the HD offerings by Indian GECs have not found too many takers as yet in the US and that it is still at a very nascent stage there and it would require some time to grow. “But it would reap benefits,” says IndiaCast group COO Gaurav Gandhi, who believes that the US is probably the most lucrative amongst international markets for Indian broadcasters. “The Indian TV networks have been earning a lot from the American market, especially with popular channels like Star, Zee, Colors and Sony,” says Gandhi.

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