Sony Pictures network signs multiple year broadcast deal with Ultimate Kho Kho

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Sony Pictures Networks signs multi-year deal to broadcast Ultimate Kho Kho

With four dedicated sports channels of the network, Ultimate Kho Kho will become a part of Sony's existing non-cricketing sports portfolio which includes football, wrestling and tennis properties

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New Delhi: To expand its non-cricketing sports portfolio, Sony Pictures Networks India (SPNI) has signed a multi-year television and digital broadcast deal with Ultimate Kho Kho.
The broadcast network said it will bring forth the homegrown sport in a new avatar using sports technology and innovation to engage with fans across SPNI’s network sports channels and over-the-top (OTT) video platform SonyLIV. The league is expected to be telecast in the prime time slot (7 to 9 pm) in English and Hindi and will also be streamed on SonyLIV. Regional language commentary is also on the cards.