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The first series to appear on the channel is Transporter, which premieres on January 25.
The English movie genre has shown instability in channel ranking for some time. Also, evidently, the gap between the leader and the second and third rankers has narrowed of late, attributed variedly to DAS (Digital Addressable System), improved performances and availability of better libraries.
To encourage appointment viewing and retain eyeballs, Sony Pix, the English movie channel from the MSM stable, plans to launch a 12-part series, Transporter, on the weekend prime time slot (8 pm). The series has been licensed to the channel for a year with a multiple-runs deal, with provision for an extension. The show will have repeats in the afternoon and other time slots, too.
The series is made by the same crew that worked on the successful 'Transporter' Hollywood action franchise.
Currently, the show is being telecast in Canada and France. This is the first time that Pix will experiment with the shorter format content, while HBO is the only other English movie channel in India that has a TV series.
Read More: Sony Pix experiments with short format > afaqs! news & features
The English movie genre has shown instability in channel ranking for some time. Also, evidently, the gap between the leader and the second and third rankers has narrowed of late, attributed variedly to DAS (Digital Addressable System), improved performances and availability of better libraries.
To encourage appointment viewing and retain eyeballs, Sony Pix, the English movie channel from the MSM stable, plans to launch a 12-part series, Transporter, on the weekend prime time slot (8 pm). The series has been licensed to the channel for a year with a multiple-runs deal, with provision for an extension. The show will have repeats in the afternoon and other time slots, too.
The series is made by the same crew that worked on the successful 'Transporter' Hollywood action franchise.
Currently, the show is being telecast in Canada and France. This is the first time that Pix will experiment with the shorter format content, while HBO is the only other English movie channel in India that has a TV series.
Read More: Sony Pix experiments with short format > afaqs! news & features
