Sony Sab will revamp its shows, expand its distribution footprint, seek for a wider audience base, look at creating a new prime time and continue to grow its tent-pole property ‘Tarak Mehta Ka Ooltha Chasma’.
The plan is also to launch a non-fiction show in future. The family humour channel currently does not have a non-fiction show.
The new line-up of shows comprises ‘TV, Biwi Aur Main’, ‘Tenali Rama’, ‘Shankar Jay Kishan, 3-in-1’ and ‘Aadat Se Majboor’. The new line-up will go on air by August.
Sony Sab and Max senior EVP and head Neeraj Vyas stated that Contiloe Pictures’ upcoming show ‘Tenali Rama’ will be the next offering lined up for launch.
“The prime time of some of the GECs starts from 12.30 pm, so we may start an early prime time in the future. However, we are currently focusing on revamping the prime time. We still have to take a call on whether it is the weekday or weekend prime time. We have to be prudent because expansion of the time band wouldn’t help people beyond a point.”
Sony Sab's revamp plan | TelevisionPost.com
The plan is also to launch a non-fiction show in future. The family humour channel currently does not have a non-fiction show.
The new line-up of shows comprises ‘TV, Biwi Aur Main’, ‘Tenali Rama’, ‘Shankar Jay Kishan, 3-in-1’ and ‘Aadat Se Majboor’. The new line-up will go on air by August.
Sony Sab and Max senior EVP and head Neeraj Vyas stated that Contiloe Pictures’ upcoming show ‘Tenali Rama’ will be the next offering lined up for launch.
“The prime time of some of the GECs starts from 12.30 pm, so we may start an early prime time in the future. However, we are currently focusing on revamping the prime time. We still have to take a call on whether it is the weekday or weekend prime time. We have to be prudent because expansion of the time band wouldn’t help people beyond a point.”
Sony Sab's revamp plan | TelevisionPost.com
