Sony Six bags World Kabaddi League broadcast rights

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Dileep Kumar

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MUMBAI: Multi Screen Media’s (MSM) sports arm Sony Six has bagged the television broadcast rights of the World Kabaddi League (WKL) in India. That apart, the sport will be exclusively telecast on Geo TV in Pakistan and ARY TV in Dubai and UAE.
I ndiantelevision.com was the first to report about the possible acquisition. Sony Six currently has big sports properties on board, right from the Indian Premier League (IPL) to the ongoing FIFA World Cup.
While seven countries including India, Pakistan, England, Belgium, USA, Canada and Australia will participate in the WKL as of now, 10 teams that are neither state- nor country- specific have already been confirmed. WKL has been modeled on lines of a travelling sports property where all 10 teams will play each other in the same week, similar to the Formula One format.
The prize money for the opening season of the League is Rs 4 crore. Sony Six bags World Kabaddi League broadcast rights | Indian Television Dot Com
 
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