Sony Six Bags World Kabaddi League Broadcast Rights

[Thakur]

Multi Screen Media’s (MSM) sports
arm Sony Six has bagged the television
broadcast rights of the World Kabaddi
League (WKL) in India. That apart, the
sport will be exclusively telecast on
Geo TV in Pakistan and ARY TV in
Dubai and UAE.
Indiantelevision.com was the first to
report about the possible acquisition.
Sony Six currently has big sports
properties on board, right from the
Indian Premier League (IPL) to the
ongoing FIFA World Cup.
While seven countries including India,
Pakistan, England, Belgium, USA,
Canada and Australia will participate
in the WKL as of now, 10 teams that
are neither state- nor country- specific
have already been confirmed. WKL has
been modeled on lines of a travelling
sports property where all 10 teams
will play each other in the same week,
similar to the Formula One format.
The prize money for the opening
season of the League is Rs 4 crore.
World Kabaddi League commissioner
Pargat Singh commented on the deal
saying “Since time immemorial
Kabaddi has incited passion among the
North Indian youth. By and large a
rural sport, Kabaddi is going through a
transformation, as seen in the last four
successful seasons of the World Cup
with participation from over 21
countries. In our endeavor to
professionalize the sport we intend to
take Kabaddi to the next level through
our partnership with Sony SIX as the
official broadcaster of WKL in India.
With World Kabaddi League (WKL) our
attempt is to give Indian emerging
talents a platform for a serious
Kabaddi career. ” http://www.indiantelevision.com/television/tv-channels/sports/sony-six-bags-world-kabaddi-league-broadcast-rights-140711]