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Sony Six launches India edition of ‘NBA Inside Stuff’
MUMBAI: Sony Six is gearing up to launch the Indian version of ‘NBA Inside Stuff’. This is for the first time that the all-access show will have an Indian edition.
Starting 2 March, the show will air on Sony Six every Sunday at 12 noon. It will include behind-the-scenes coverage of the NBA and its players, along with highlights of the league’s activities in India. Derived from the popular American television show which airs on NBA TV, the Indian version will have its own local spin of in-depth reporting highlighting some of the NBA’s biggest stars and exciting teams, all packaged with a new look for Indian sports fan.
Sony Six EVP and business head Prasana Krishnan said, “The show is a great hit internationally and we are sure that the familiarity supported by our localised content will help permeate the craze for NBA in the country. The show will enable viewers to connect with the sport even further.
The show is designed to be interactive with the fans of the game and will also act as a platform for sport enthusiasts to sample the best of the NBA globally and basketball in India. NBA India MD Yannick Colaco added, “Sony Six is a great partner that continues to provide new ways to bring the NBA and the game of basketball to Indian audiences.
Read Full Here
MUMBAI: Sony Six is gearing up to launch the Indian version of ‘NBA Inside Stuff’. This is for the first time that the all-access show will have an Indian edition.
Starting 2 March, the show will air on Sony Six every Sunday at 12 noon. It will include behind-the-scenes coverage of the NBA and its players, along with highlights of the league’s activities in India. Derived from the popular American television show which airs on NBA TV, the Indian version will have its own local spin of in-depth reporting highlighting some of the NBA’s biggest stars and exciting teams, all packaged with a new look for Indian sports fan.
Sony Six EVP and business head Prasana Krishnan said, “The show is a great hit internationally and we are sure that the familiarity supported by our localised content will help permeate the craze for NBA in the country. The show will enable viewers to connect with the sport even further.
The show is designed to be interactive with the fans of the game and will also act as a platform for sport enthusiasts to sample the best of the NBA globally and basketball in India. NBA India MD Yannick Colaco added, “Sony Six is a great partner that continues to provide new ways to bring the NBA and the game of basketball to Indian audiences.
Read Full Here
