Dinesh jain
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MUMBAI: Sports broadcaster Sony Six has
unveiled its first TVC for the Champions Tennis
League (CTL). Conceptualised by Havas
Worldwide, the commercial is targeted at sports
fans and general audiences alike by igniting the
passion for tennis. Capturing a series of
montages of the tennis ball in action, the
commercial culminates with the announcement
of the CTL. Through the commercial, the
channel aims to engage with a large spectrum of
audiences by driving the relevance of the tennis
ball in everyday life. The commercial opens with
a quick montage of clips being shown on the
tennis ball being put to use. The scenes are
supplemented with a voiceover narrative of how
the tennis ball is being used in India for a wide
variety of activities. From being used as an
object for amusement in the hands of a juggler in
a circus, to being a ball of terror against
batsmen playing ‘gully cricket’ or from being an
item of décor used for rickshaws to a vessel for
communicating hidden messages of love. Sony
Six business head Prasana Krishnan
said, “Through the years, the tennis ball has
come to be synonymous with a host of activities
like cricket, lagori and juggling among many
other outdoor activities. It presents an
autonomous manifestation of sportiness. What
we have tried to do through this TVC is not only
show the versatility of the ball but connect it to
its fundamental use, which lies in the game of
tennis, highlighting the first ever international
tennis league to be hosted in India.” Havas
Worldwide executive creative director Vivek Rao
said, “The team came up with a script that had a
simple, wonderful insight. In India a tennis ball
has been omnipresent in our lives since our
childhood for reasons other than the game of
tennis. Finally, here’s a reason to see it for what
it’s really meant for—tennis! And the Champions
Tennis League has the right pros to make it a
must watch tennis league.” The TVC will be
aired across various English, Hindi and regional
news, movies and entertainment channels and
will be promoted on various digital spaces. The
inaugural league, headed by Vijay Amritraj, will
take place from 17 to 26 November and will be
held in six cities in India. The league will witness
national and international tennis talent with each
team having top ATP and WTA players, captained
by a tennis legend.
Sony Six unveils TVC for Champions Tennis League | TelevisionPost.com
unveiled its first TVC for the Champions Tennis
League (CTL). Conceptualised by Havas
Worldwide, the commercial is targeted at sports
fans and general audiences alike by igniting the
passion for tennis. Capturing a series of
montages of the tennis ball in action, the
commercial culminates with the announcement
of the CTL. Through the commercial, the
channel aims to engage with a large spectrum of
audiences by driving the relevance of the tennis
ball in everyday life. The commercial opens with
a quick montage of clips being shown on the
tennis ball being put to use. The scenes are
supplemented with a voiceover narrative of how
the tennis ball is being used in India for a wide
variety of activities. From being used as an
object for amusement in the hands of a juggler in
a circus, to being a ball of terror against
batsmen playing ‘gully cricket’ or from being an
item of décor used for rickshaws to a vessel for
communicating hidden messages of love. Sony
Six business head Prasana Krishnan
said, “Through the years, the tennis ball has
come to be synonymous with a host of activities
like cricket, lagori and juggling among many
other outdoor activities. It presents an
autonomous manifestation of sportiness. What
we have tried to do through this TVC is not only
show the versatility of the ball but connect it to
its fundamental use, which lies in the game of
tennis, highlighting the first ever international
tennis league to be hosted in India.” Havas
Worldwide executive creative director Vivek Rao
said, “The team came up with a script that had a
simple, wonderful insight. In India a tennis ball
has been omnipresent in our lives since our
childhood for reasons other than the game of
tennis. Finally, here’s a reason to see it for what
it’s really meant for—tennis! And the Champions
Tennis League has the right pros to make it a
must watch tennis league.” The TVC will be
aired across various English, Hindi and regional
news, movies and entertainment channels and
will be promoted on various digital spaces. The
inaugural league, headed by Vijay Amritraj, will
take place from 17 to 26 November and will be
held in six cities in India. The league will witness
national and international tennis talent with each
team having top ATP and WTA players, captained
by a tennis legend.
Sony Six unveils TVC for Champions Tennis League | TelevisionPost.com
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