Ravi budhwar
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Sony Entertainment Television (Set) has unveiled new fiction programming that will come into effect once the popular game show Kaun Banega Crorepati ends on 17 November.
The two shows, Dekha Ek Khwaab and Parwarish, will start running from 21 November.
Taking an unconventional step, Sony has decided to stretch its two fiction shows to 45 minutes, rather than the usual 30-minute episodes. However, Set senior EVP and business head Sneha Rajani said that this is a "short term strategy".
Starting 21 November, the existing 8 pm show Kuchh Toh Log Kahenge will continue till 8.45 pm and will be followed by Dekha Ek Khwab, which will end at 9.30 pm. Meanwhile, Parwarish will air at the 9.30-10 pm band.
"We have decided to air Kuchh Toh… and Dekha Ek… for 45 minutes each as per our strategy. This will help in building up our fiction. It is obvious that post KBC, there will be a GRP drop and we are aware of that," Rajani said.
Rajani added that the channel will not launch any big-ticket reality show in the near future and the focus will be on fiction shows.
source:indian television
The two shows, Dekha Ek Khwaab and Parwarish, will start running from 21 November.
Taking an unconventional step, Sony has decided to stretch its two fiction shows to 45 minutes, rather than the usual 30-minute episodes. However, Set senior EVP and business head Sneha Rajani said that this is a "short term strategy".
Starting 21 November, the existing 8 pm show Kuchh Toh Log Kahenge will continue till 8.45 pm and will be followed by Dekha Ek Khwab, which will end at 9.30 pm. Meanwhile, Parwarish will air at the 9.30-10 pm band.
"We have decided to air Kuchh Toh… and Dekha Ek… for 45 minutes each as per our strategy. This will help in building up our fiction. It is obvious that post KBC, there will be a GRP drop and we are aware of that," Rajani said.
Rajani added that the channel will not launch any big-ticket reality show in the near future and the focus will be on fiction shows.
source:indian television
