Detective Conan
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Sony Yay - kids pay channel of Sony pictures network . they are planning to bring new anime shows & signed up new anime shows including Jujutsu Kaisen, Fullmetal Allchemist, Black clover, and are also co-producing anime shows Obocchama-Kun etc. Although Sony yay mostly airs kids animated shows, for naruto- shonen series which involves more action they have carved a separate evening block, currently airing its sequel Naruto Shippuden.
In evening block yay airs anime shows , anime block success made them launch exclusive anime channels- Anime Local & Anime booth. They found success in Exclusive VAS- value added service channels -In Tata Play and Airtel, they got monthly subscribers as high as two lakhs per month after putting two platforms together. More than 70 million 15+ years watch anime content on Yay.
They follow 360 degree approach to establish Naruto's IP in India. they have multiple categories of Naruto merchandise, available across 5000+ offline stores in India. sony yays shows available in Hindi, Telegu, Tamil, & Malayalam. in future they might other Indian languages as well. Naruto is one of big three anime
Sony yay also aired anime shows Shinchan , Robotan & Tensai Bakabon.
“Anime is a state of being” – Sony YAY! Marketing Head on the future of anime in India beyond Naruto (Exclusive)
Recently, Sportskeeda had the opportunity to speak to Sony YAY!’s marketing head, Sujoy Roy Bardhan, about the channel’s future plans regarding anime and its growth in India.
www.sportskeeda.com