MUMBAI: Almost five months into his new role, Sony Pictures Networks India’s (SPNI) English entertainment, infotainment and Bengali channel Sony Aath head Tushar Shah has charted the growth plans for the English entertainment cluster comprising AXN, Sony Pix, and Sony Le Plex HD and infotainment channel Sony BBC Earth.
Shah, who is an old hand at Sony, plans to build audience engagement for each brand through innovation whether in programming or marketing, showcase content in a manner that makes it stand out from the competition and give viewers what they don’t expect but will highly appreciate.
Sony’s growth plans for English channel cluster, Sony BBC Earth
Shah, who is an old hand at Sony, plans to build audience engagement for each brand through innovation whether in programming or marketing, showcase content in a manner that makes it stand out from the competition and give viewers what they don’t expect but will highly appreciate.
Sony’s growth plans for English channel cluster, Sony BBC Earth
