Thakur
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MUMBAI: This March, Star Gold will present the world TV premiere of ‘Action Jackson’ that has Ajay Devgn in a double role. The film will premiere on 15 March at 8 pm. It will also simultaneously be aired on Star Gold HD.
The channel has roped in Hungama as the title sponsor and the premiere will be co-powered by Pepsi and Ponds. Kellogs and Vodafone have been roped in as the associate sponsors for the premiere.
The television campaign has been activated across national and regional channels in India, including genres such as kids, music, news and youth entertainment.
The premiere will further be promoted on the default channel of Airtel DTH for the first 30 minutes of the movie’s airing.
The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Channel V, Star Utsav and Star Sports 1,2 3 and 4. ‘Action Jackson’ is the story of a small time crook Vishi and a professional assassin AJ whose identical looks create confusion, misunderstandings and mishaps in both their lives.
The film is the first time Prabhudeva and Ajay Devgn have paired up to create a movie.
Directed by Prabhudeva, the film also stars Sonakshi Sinha, Yami Gautam and Manasvi Mamgai. It also features special dance numbers by Shahid Kapur and Prabhudeva.
Early 2013, Ajay Devgn and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017.
Read more at:
http://www.televisionpost.com/television/star-gold-to-premiere-action-jackson/
The channel has roped in Hungama as the title sponsor and the premiere will be co-powered by Pepsi and Ponds. Kellogs and Vodafone have been roped in as the associate sponsors for the premiere.
The television campaign has been activated across national and regional channels in India, including genres such as kids, music, news and youth entertainment.
The premiere will further be promoted on the default channel of Airtel DTH for the first 30 minutes of the movie’s airing.
The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Channel V, Star Utsav and Star Sports 1,2 3 and 4. ‘Action Jackson’ is the story of a small time crook Vishi and a professional assassin AJ whose identical looks create confusion, misunderstandings and mishaps in both their lives.
The film is the first time Prabhudeva and Ajay Devgn have paired up to create a movie.
Directed by Prabhudeva, the film also stars Sonakshi Sinha, Yami Gautam and Manasvi Mamgai. It also features special dance numbers by Shahid Kapur and Prabhudeva.
Early 2013, Ajay Devgn and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017.
Read more at:
http://www.televisionpost.com/television/star-gold-to-premiere-action-jackson/
