A very sad story for what could have been such a promising channel in an untapped market. I had written so many articles hoping for Star Kiran’s success. With such a beautiful tribal-inspired graphics package and the backing of the country’s largest broadcaster, it could have gone far. But today it will not be an exaggeration to say that Star Kiran is the biggest failure in the history of Disney Star’s regional operations, and perhaps the worst-performing regional GEC launched since 2018, worse than even Colors Tamil, which is saying a lot.
Though Bengali remains the largest language in the East, Odia has now started to catch up, while Assamese has only local broadcasters and Bhojpuri is reliant on DD Free Dish.