Star Movies launches online journey to promote Life of Pi

[SARAVANA RAMESH]

MUMBAI: Star Movies is going all out to promote the premiere of Ang Lee’s latest, the Oscar-winning Life of Pi, which will clash with the grand premiere of James Bond’s Skyfall. ‘Life of Pi’ premieres on 27 October at 1 pm and 9 pm as part of Star Movies’ best slot – ‘Hollywood Premiere’ that promises to bring viewers a new Hollywood blockbuster every week.


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That same day and same time, Pix will premiere the new Bond film Skyfall and also unveil its new look. Thus, it is not surprising that Star Movies, the market leader in this genre, is going all out to push Life of Pi. Meanwhile, HBO and Movies Now will have repeats of library movies.

Star Movies is using the interactive power of the digital medium to reach out to its audiences by launching an experiential online journey modelled on the movie. A game called ‘Life of I’ invites viewers to experience the journey of a lifetime through the lens of Pi Patel.

Participants can log on to the game via Facebook for a chance to map out their own journey based on the events that transpire in the movie.

Crossing the eight milestones to this journey could make the participant eligible for a trip to landmark locations where Lee’s critically and commercially acclaimed film was shot—including Puducherry, Munnar and Taiwan—in addition to other prizes.

Having finished the entire game, participants will be gratified with a personalised video of their journey, which also comprises a part of their Facebook journey. The video acts as a memoir of their journey as they live their own version of the movie.

The experience can be accessed from The resource cannot be found. To play the game, fans can visit The resource cannot be found.

Read more at: Star Movies launches online journey to promote Life of Pi | TelevisionPost.com | TelevisionPost.com

 

[JitendraKumar]

Get ready for an online adventure as ‘Life of Pi’ premieres on Star Movies

It was one of the highest grossing Hollywood films in India in 2012. Now, asLife of Piis slated for a TV premiere soon on Star Movies, the channel has come up with an innovative experiment to involve the viewers. Having acquired the telecast rights of the Oscar-winning film directed by Ang Lee, Star Movies will premiere the film on Sunday, 27 October at 1:00 pm and 9:00 pm. The channel is leaving no stone unturned to create the right buzz around the movie that will be broadcast as part of their most distinguished slot - “Hollywood Premiere”.
To engage the audience well, the channel is using the interactive power of the digital medium to reach out to its audience by launching an experiential online journey based on the movie. “Most of the film has been shot in India and has Indian stars. Since we really believe that the premiere will fetch good results in the Indian market, we are planning a strategy that can pull more audience,” says Star Network (English channels) general manager Kevin Vaz, informing about an online game, “Life of I” that they are launching before the premiere of the film.
The game invites viewers to experience the journey of a lifetime through the lens of Pi. The participants can log in to the game via Facebook where they have the chance to map out their own journey based on the events that transpire in the movie. The game has eight milestones. A player who crosses all the milestones becomes eligible for a trip to landmark locations whereLife of Piwas shot - including Puducherry, Munnar and Taiwan, in addition to other prizes. A person who plays the entire game will also get a personalised video of their journey that will comprise a part of their Facebook journey. The video acts as a memoir of their journey as they live in real life their own version of the movie.
Kevin says that the channel has taken the entire initiative to plan the trip for the winners. “We haven’t roped in travelling partners. We will be doing it on our own,” he adds.
“Not just this, to create enough buzz, we have also created special videos shot with the stars of the movie that will give the audience an insight into the film’s making, with anecdotes that happened during the shooting of the film,” says Kevin, who thinks that an extra effort has to be made in order to get more audience and survive in the world of cut-throat competition. “Whenever we have made an extra effort to promote a show or a film, it has reaped good results. Case in point, the Academy Awards, which we promoted across mediums with new initiatives, gave us many viewers,” says Kevin, who thinks that very soon such efforts will be made with all big movie premieres.

 

[SARAVANA RAMESH]

RE: Get ready for an online adventure as ‘Life of Pi’ premieres on Star Movies

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Star Movies launches online journey to promote Life of Pi