Thakur
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MUMBAI: Star Movies has enjoyed the
undisputed leadership position in the movies
genre for 20 years now and this is backed by
the strong brand equity, strongest library and
blockbuster premieres. The channel has
recently announced the premiere of The
Wolverine on Independence Day this year.
Hugh Jackman plays the title character in the
film The Wolverine/Logan and is set in Japan.
The film also chronicles Logan’s Samurai
training and has some incredible action
sequences. The film made roughly $414.8
million worldwide and was met with positive
reviews the world over.
Star Movies believes in breaking new grounds
with every premiere and it’s offering a fresh
edge with the Wolverine 360 degrees
marketing and digital campaign. The
experiential campaign focuses on consumer
engagement giving them a taste of the film like
never before.
Star Movies has tied up with Gold’s Gym for an
intensive Wolverine Workout session.
Partnering with the leading health club chain
across Mumbai, Delhi, Pune and Bangalore,
they will create a custom made workout plan
for anyone who aspires to get the Wolverine
physique. Wolverine Workout is a specially
designed high intensity form of training which
ensures burning fat with power drills to
increase strength & muscle. It is a customized
functional cum power workout for a duration
of an hour per day. The trainers at Gold’s Gym
will work on your endurance, stamina and
speed incorporating cardio vascular & strength
moves.
After giving fans chance to become fit like the
Wolverine, Star Movies also gives fans an
exclusive opportunity to pose with the original
Wolverine claws. Fans can get their pictures
clicked at the Wolverine photo booth activity
at select PVR cinemas across Mumbai and
Delhi.
If all this leaves you hungry for more, Star
Movies has also tied up with premium eatery,
California Pizza Kitchen to create a special
Wolverine menu. The Wolverine Power combo
will be available at select outlets of CPK in
Mumbai and Delhi.
On the occasion of the premiere, Mr. Kevin
Vaz, General Manager – English Cluster, Star
India said, “We at Star Movies have planned a
great line-up for the second half of 2014 and
are thrilled to announce the premiere of The
Wolverine on this Independence Day. To
enhance the experience of the premiere, we
have designed an innovative marketing
campaign to engage and excite our audience”.
Catch the action packed movie The Wolverine
on this Independence Day, 15th August only on
Star Movies at 1pm and 9pm! http://www.indiantelevision.com/television/tv-channels/movie-channels/star-movies-to-premiere-the-wolverine-on-independence-day-140804
undisputed leadership position in the movies
genre for 20 years now and this is backed by
the strong brand equity, strongest library and
blockbuster premieres. The channel has
recently announced the premiere of The
Wolverine on Independence Day this year.
Hugh Jackman plays the title character in the
film The Wolverine/Logan and is set in Japan.
The film also chronicles Logan’s Samurai
training and has some incredible action
sequences. The film made roughly $414.8
million worldwide and was met with positive
reviews the world over.
Star Movies believes in breaking new grounds
with every premiere and it’s offering a fresh
edge with the Wolverine 360 degrees
marketing and digital campaign. The
experiential campaign focuses on consumer
engagement giving them a taste of the film like
never before.
Star Movies has tied up with Gold’s Gym for an
intensive Wolverine Workout session.
Partnering with the leading health club chain
across Mumbai, Delhi, Pune and Bangalore,
they will create a custom made workout plan
for anyone who aspires to get the Wolverine
physique. Wolverine Workout is a specially
designed high intensity form of training which
ensures burning fat with power drills to
increase strength & muscle. It is a customized
functional cum power workout for a duration
of an hour per day. The trainers at Gold’s Gym
will work on your endurance, stamina and
speed incorporating cardio vascular & strength
moves.
After giving fans chance to become fit like the
Wolverine, Star Movies also gives fans an
exclusive opportunity to pose with the original
Wolverine claws. Fans can get their pictures
clicked at the Wolverine photo booth activity
at select PVR cinemas across Mumbai and
Delhi.
If all this leaves you hungry for more, Star
Movies has also tied up with premium eatery,
California Pizza Kitchen to create a special
Wolverine menu. The Wolverine Power combo
will be available at select outlets of CPK in
Mumbai and Delhi.
On the occasion of the premiere, Mr. Kevin
Vaz, General Manager – English Cluster, Star
India said, “We at Star Movies have planned a
great line-up for the second half of 2014 and
are thrilled to announce the premiere of The
Wolverine on this Independence Day. To
enhance the experience of the premiere, we
have designed an innovative marketing
campaign to engage and excite our audience”.
Catch the action packed movie The Wolverine
on this Independence Day, 15th August only on
Star Movies at 1pm and 9pm! http://www.indiantelevision.com/television/tv-channels/movie-channels/star-movies-to-premiere-the-wolverine-on-independence-day-140804
