Thakur
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- 30 Aug 2013
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The country’s numero uno general entertainment channel (GEC) Star Plus is definitely keeping pace with the changing taste of viewers. Star Plus, over the years, has changed the way GECs told stories and made the characters a household name.
A year back, with shows like Veera, Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara,Yeh Hai Mohabbatein, Ek Hassena Thi, India’s Raw Star, Airlines, Nisha Aur Uske Cousins and Everest – the channel had moved its programming strategy towards youngsters.
Star Plus general manager Gaurav Banerjee once stated that with consumer’s taste evolving, the channel, which entertains the youngest democracy in the world, needs to change as well. And more recently with Tu Mera Hero, Tere Shehar Mein and Dosti, Yaariyan, Manmarziyan, it has touched the hearts of the youth.
Taking another leap in storytelling, the channel has launched Phir Bhi Na Maane… Badtameez Dil, a love story between a VJ and a business head. Produced by Tequila Shot Productions’ Saurabh Tewary, it will air from 29 June from Monday to Saturday at 8.30 pm.
On the title of the show, Tewary believes that it is very important to name the show, which is clutter breaking. “In today’s scenario, the first communication that happens is the name and we wanted it to be little different at every level. Today, if anyone is discussing the name of the show for 30 seconds or a minute, I think the job is done,” he states.
The story is about two characters who get separated because of their misunderstandings and the manipulations of others only to meet again after seven years to resolve the unsettled issues and misunderstandings.
Tewary reveals that the narrative of the show is very different and because the narrative is different, it wanted to name the show slightly hatke. The characters are slightly edgy and over-the-top, but the production house has managed to keep it within the family space making it a hardcore family show.
http://www.indiantelevision.com/television/tv-channels/gecs/star-plus-takes-a-leap-in-storytelling-with-badtameez-dil-150616
A year back, with shows like Veera, Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara,Yeh Hai Mohabbatein, Ek Hassena Thi, India’s Raw Star, Airlines, Nisha Aur Uske Cousins and Everest – the channel had moved its programming strategy towards youngsters.
Star Plus general manager Gaurav Banerjee once stated that with consumer’s taste evolving, the channel, which entertains the youngest democracy in the world, needs to change as well. And more recently with Tu Mera Hero, Tere Shehar Mein and Dosti, Yaariyan, Manmarziyan, it has touched the hearts of the youth.
Taking another leap in storytelling, the channel has launched Phir Bhi Na Maane… Badtameez Dil, a love story between a VJ and a business head. Produced by Tequila Shot Productions’ Saurabh Tewary, it will air from 29 June from Monday to Saturday at 8.30 pm.
On the title of the show, Tewary believes that it is very important to name the show, which is clutter breaking. “In today’s scenario, the first communication that happens is the name and we wanted it to be little different at every level. Today, if anyone is discussing the name of the show for 30 seconds or a minute, I think the job is done,” he states.
The story is about two characters who get separated because of their misunderstandings and the manipulations of others only to meet again after seven years to resolve the unsettled issues and misunderstandings.
Tewary reveals that the narrative of the show is very different and because the narrative is different, it wanted to name the show slightly hatke. The characters are slightly edgy and over-the-top, but the production house has managed to keep it within the family space making it a hardcore family show.
http://www.indiantelevision.com/television/tv-channels/gecs/star-plus-takes-a-leap-in-storytelling-with-badtameez-dil-150616
