Dinesh jain
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Hindi general entertainment channels (GECs) had abandoned the afternoon band and were competing only on the prime-time evening hours with original shows to lure viewers and advertisers. Star Plus, the genre leader, is set to change that game from April.
After a gap of about eight years, Star Plus has decided to get back its afternoon band. The new time zone will allow it to create new advertising inventory, at rates that could draw in a new band of advertisers. Besides, it would be the only channel among the Hindi GECs to have original content in that time band, at least for some time now.
Star Plus will have four shows to build the afternoon band, including a sequel to ‘Diya Aur Baati Hum’, a Balaji Telefilms co-produced show and an adaptation of the popular Turkish show ‘Fatmagul’.
The afternoon band, called ‘Star Plus Dophar’, will launch on 3 April. It will run from 12.30 to 2.30 pm, every Monday to Friday, starting 3 April.
Star Plus has been expanding its original programming hours for the past few months. With the launch of these shows, the channel will have 50 and a half hours of fresh content per week, up from its existing 40 and a half hours of original programming.
The new ‘Star Plus Dophar’ will feature shows such as ‘Kya Kasoor Hai Amla Ka?’—an adaptation of the popular Turkish show ‘Fatmagul’—which will be produced by Purnendu Shekhar, Nandita Mehra and Bhairavi Raichura of 24 Frames. The show will be aired at 12.30 pm, followed by ‘Tu Sooraj Mein Saanjh, Piyaji’ at 1 pm, a sequel to its flagship show ‘Diya Aur Baati Hum’, produced by Shashi-Sumeet Productions.
At 1.30 pm, there will be Ved Raj and Dheeraj Sarna’s ‘Ek Aastha Aisi Bhee’, a story of a girl who brings a fresh and unique perspective on faith. The new property will end at 2 pm with ‘Dhhai Kilo Prem’, which is created and produced by Sandiip Sikcand in collaboration with Balaji Telefilms.
Star Plus to launch afternoon band, create new ad inventory | TelevisionPost.com
After a gap of about eight years, Star Plus has decided to get back its afternoon band. The new time zone will allow it to create new advertising inventory, at rates that could draw in a new band of advertisers. Besides, it would be the only channel among the Hindi GECs to have original content in that time band, at least for some time now.
Star Plus will have four shows to build the afternoon band, including a sequel to ‘Diya Aur Baati Hum’, a Balaji Telefilms co-produced show and an adaptation of the popular Turkish show ‘Fatmagul’.
The afternoon band, called ‘Star Plus Dophar’, will launch on 3 April. It will run from 12.30 to 2.30 pm, every Monday to Friday, starting 3 April.
Star Plus has been expanding its original programming hours for the past few months. With the launch of these shows, the channel will have 50 and a half hours of fresh content per week, up from its existing 40 and a half hours of original programming.
The new ‘Star Plus Dophar’ will feature shows such as ‘Kya Kasoor Hai Amla Ka?’—an adaptation of the popular Turkish show ‘Fatmagul’—which will be produced by Purnendu Shekhar, Nandita Mehra and Bhairavi Raichura of 24 Frames. The show will be aired at 12.30 pm, followed by ‘Tu Sooraj Mein Saanjh, Piyaji’ at 1 pm, a sequel to its flagship show ‘Diya Aur Baati Hum’, produced by Shashi-Sumeet Productions.
At 1.30 pm, there will be Ved Raj and Dheeraj Sarna’s ‘Ek Aastha Aisi Bhee’, a story of a girl who brings a fresh and unique perspective on faith. The new property will end at 2 pm with ‘Dhhai Kilo Prem’, which is created and produced by Sandiip Sikcand in collaboration with Balaji Telefilms.
Star Plus to launch afternoon band, create new ad inventory | TelevisionPost.com
