Thakur
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MUMBAI: Doing away with traditional time bands, Star Plus is upping the stakes as it looks to change the rules of the game yet again. Time bands have played a crucial role for Hindi general entertainment channels (GECs) in targeting different audience groups.
Though, the main prime time band (8 - 10 pm) continues to be of primary interest, in order to bring about freshness in their overall programming and strategy Hindi GECs have many a times experimented with different slots like early prime time, late prime and the afternoon slot.
To comprehend the development nature of early prime-time slot, Star Plus has now opened up a ‘silent’ slot by extending its early prime time from 5.30 pm.
To target the untapped potential, the channel is launching a one-hour daily fiction called Mere Angne Mein at 5.30 pm, which will be aired from Monday to Saturday. With this development, the channel will now churn out seven hours of original programming i.e. from 5.30 to 11.30 pm (keeping in mind that Ye Hai Mohabbatein occupies the dual time slot).
Produced by Sphere Origins, the new show will hit television screens from 15 June and replace the repeat telecast of Iss Pyaar Ko Kya Naam Doon... Ek Baar Phir, which is also produced by the same company.
http://www.indiantelevision.com/television/tv-channels/gecs/star-plus-ups-stakes-extends-early-prime-time-with-new-show-at-530-pm-150610
Though, the main prime time band (8 - 10 pm) continues to be of primary interest, in order to bring about freshness in their overall programming and strategy Hindi GECs have many a times experimented with different slots like early prime time, late prime and the afternoon slot.
To comprehend the development nature of early prime-time slot, Star Plus has now opened up a ‘silent’ slot by extending its early prime time from 5.30 pm.
To target the untapped potential, the channel is launching a one-hour daily fiction called Mere Angne Mein at 5.30 pm, which will be aired from Monday to Saturday. With this development, the channel will now churn out seven hours of original programming i.e. from 5.30 to 11.30 pm (keeping in mind that Ye Hai Mohabbatein occupies the dual time slot).
Produced by Sphere Origins, the new show will hit television screens from 15 June and replace the repeat telecast of Iss Pyaar Ko Kya Naam Doon... Ek Baar Phir, which is also produced by the same company.
http://www.indiantelevision.com/television/tv-channels/gecs/star-plus-ups-stakes-extends-early-prime-time-with-new-show-at-530-pm-150610
