With this we can also expect good Reality shows and hit movies in coming days. With the new NTO 2.0, channel revenue will increase by 72%, from the current Rs.11 to Rs.19 and can compete well with other big players.
Note: before NTO 1.0, Zee Kannada price was just Rs.5. They increased to Rs. 19, and invested in digital marketing and branding by pulling down Colors brand value. Now Zee is at very high level.