Prasar Bharati has signed a mega deal, possibly its biggest-ever media deal, with veteran editor, journalist, and news anchor Sudhir Chaudhary for the much-anticipated revival of Doordarshan. This landmark partnership signals the desire of Prasar Bharati to remake DD a dominant force in Indian news television, with Chaudhary at the helm of what could become the most influential news show in the country.
Prasar Bharati has signed a mega deal, possibly its biggest-ever media deal, with veteran editor, journalist, and news anchor Sudhir Chaudhary for the much-anticipated revival of Doordarshan. This landmark partnership signals the desire of Prasar Bharati to remake DD a dominant force in Indian...
Prasar Bharati has partnered with renowned television anchor Sudhir Chaudhary's production house, Essprit Productions Private Limited.
The agreement will see Chaudhary's team produce an hourly show for DD News, leveraging his expertise to boost the channel's ratings.
The agreement is structured to provide value for money, with Essprit Productions committing to deliver high-quality content within a competitive budget. The Rs 15 crore annual payment is within the CBC-approved rate, ensuring accountability.
Chaudhary’s production house, Essprit Productions, will produce a one-hour show airing five days a week on DD News for an annual payment of Rs 15 crore, within the CBC-approved rate