Sun Direct's home channel is media planners’ new destination

[Bishnu15]

MUMBAI: South Indian direct-to-home (DTH) player Sun Direct is all set to take advertising on its DTH home channels to a new level. Keeping in mind the increasing number of advertisers opting for slots on DTH home channels over regular TV channels, Sun Direct has taken a stride towards creating awareness about the available platform.
In the current digital era, many advertisers opt for advertising in the home channels of the DTH player, which gives innumerable benefits to the brands as it is reaches the target audience. As a major DTH player in South India, Sun Direct has expanded its home channel platform for advertisers to showcase their brands.
All e–shopping advertisers associated so far gave a positive feedback for Sun Direct viewers for their advertisements resulting in better sales; excluding other brands that have advertised in the platform. The home channel has a mandatory 10-second duration of ads during the booting of the set–top–box so that the viewers get to watch the ad completely. Sun Direct has been innovating to provide services of great quality to both its subscribers and advertisers.

Read More at: http://www.indiantelevision.com/dth/dth-operator/sun-directs-home-channel-is-media-planners-new-destination-150604

 

[mmdtahir]

That is a good idealogy by Sun Direct !

 

[Bishnu15]

You will see sun direct has very less number of shopping channels whereas other dths having maximum of shopping channels on their tps. :angry Wastage of space. :angry Thats why I keep on telling no one can beat Mr Mahesh Kumar. He is a shrewd businessman. hya

Just two channels

Naaptol Tamil

Cine 21

Whereas other brands having 8 to 10 shopping channels each brand. Dish TV & D2H having maximum shopping channels. No one can beat them. :lol

 

[amarnathkvk]

I think Already another thread available bro Link

 

[ABCDEFGH]

Whereas other brands having 8 to 10 shopping channels each brand. Dish TV & D2H having maximum shopping channels. No one can beat them. :lol

Yes but they are also having many channels

 

[Shadow]

This article has been posted like 2-3 times before... why did u post it again:huh?

 

[Bishnu15]

sorry missed out

 

[ABCDEFGH]

Already posted
Sun Direct's home channel is media planners’ new destination

 

[Bishnu15]

Humans make mistake sorry...........

 

[Nikhil3]

almost all dth home channelss are for advertisement