Dinesh jain
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: TAM Media Research and IMRB International
have jointly announced the launch of India’s first cross-
media consumption behaviour data service called
‘TeleWeb Audience Measurement’.
The new service will provide data and analytics on the
consumption of content across TV and online platforms
like desktop and mobile websites, mobile applications and YouTube authors through multiple screens such as
computers, mobile handsets and tablets.
To be reported on a monthly basis, the TeleWeb Audience Measurement service will have a sample spread across Six metros.
The data and analytics service will be available to
subscribers for pre-planning of advertising campaigns
through a software interface called ‘Video Xpress’.
The measurement service marks the fusion of TV
viewership data from TAM India and WAM (Web Audience
Measurement) data from IMRB International.
TAM & IMRB to launch TeleWeb Audience Measurement | TelevisionPost.com he
have jointly announced the launch of India’s first cross-
media consumption behaviour data service called
‘TeleWeb Audience Measurement’.
The new service will provide data and analytics on the
consumption of content across TV and online platforms
like desktop and mobile websites, mobile applications and YouTube authors through multiple screens such as
computers, mobile handsets and tablets.
To be reported on a monthly basis, the TeleWeb Audience Measurement service will have a sample spread across Six metros.
The data and analytics service will be available to
subscribers for pre-planning of advertising campaigns
through a software interface called ‘Video Xpress’.
The measurement service marks the fusion of TV
viewership data from TAM India and WAM (Web Audience
Measurement) data from IMRB International.
TAM & IMRB to launch TeleWeb Audience Measurement | TelevisionPost.com he
