well new movies come to all operates more or less in same time as the right holder gives it to dth companies to telecast as ppv and it makes revenue for both right holder and dth operator. sometimes suppose there is problem is stricking dela for the price to b set then it gets delayed. operators like adtv charge less for ppv as they bargain and bring it down which is why there is little delay in relaying the movie. remember there can b two ways to get money, charge more , u get less viewers, like suppose if rs 100 is charged for a movie and dth operator gets 100 customers so total revenue is 10000 rs and that will shared between right holder and th operator according to ratio agrreed and another situation can b to charge rs 50 and get 200 customers so either ways u get same revenue , only difference is in approach . remember in early days tata sky used to charge rs 100 to 150 for a movies,it was only later that they brought it down, i had written them mail giving the same above example