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Using humour as a communication aid, the tactical campaign attempts to urge consumers to ask retail-level questions regarding the brand's available offers.
Source: http://www.afaqs.com/news/story.html?sid=31649_Tata+Sky+urges+consumers+to+ask+questions
Source: http://www.afaqs.com/news/story.html?sid=31649_Tata+Sky+urges+consumers+to+ask+questions