Television ratings are obsolete, says Star TV India chief

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The television rating system is flawed in a digital era and may not be relevant anymore, Star India Chairman said.
"Legacy TV measurement system is not doing justice. There's an issue with credibility, there's lack of data, which is widely extrapolated, mutilated...", Uday Shankar, President of The Walt Disney Company APAC and Chairman of Star and Disney India, said while talking about the importance of viewership data for digital media platforms such as Hotstar.


Television ratings are obsolete, says Star TV India chief
 
Yes when we are number 1 alls well when we start slipping ratings are flawed. Its called the "grapes are sour syndrome"
 
Arundass said:
Yes when we are number 1 alls well when we start slipping ratings are flawed. Its called the "grapes are sour syndrome"
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Bro they are already no.1 in both viewership shares and revenues with 25% shares but he has valid point u just cant predict 20cr tv sets data with just 50k tv sets this is exactly equal to 0.00025%
 
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