Thakur
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- 30 Aug 2013
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TV18 Broadcast and CNN have just saved a marriage after revealing five months back that in January 2016 they would end their 10-year association that established CNN-IBN as a popular English news channel brand in India.
In the interim after their public revelation of the divorce in late June, CNN did try to find a new partner.
Talks were initiated with other Indian news broadcasters and CNN, according to some industry sources, wanted an annual fee of $3 million for lending its brand and having an exclusive news service agreement.
In an earlier interaction with TelevisionPost.com, Essel Group chairman Subhash Chandra confirmed that Zee was in talks with CNN to launch an English-language global news channel with an Indian point of view.
Discussions were on for having an all-encompassing partnership going beyond just using the CNN brand for the Indian market. CNN, however, could not conclude its exploratory talks with Zee.
This meant that CNN would have to restrict its presence in the Indian market with its global news channel while exiting a brand licensing and news service agreement with a local partner for a local channel.
Meanwhile, on the other side of the fence, TV18 Broadcast changed the top leadership team of its news organisation.
Economic Times editorial director Rahul Joshi joined Network18, the parent of TV18 Broadcast, in a newly created position of CEO of news and group editor-in-chief.
Network18 editor-in-chief of business newsroom Senthil Chengalvarayan, who had been with the group since its formative years, quit the organisation, while Network18 group CEO AP Parigi shifted to a new role as advisor to Network18 chairman Adil Zainulbhai.
With Joshi at the helm, a new line of thinking emerged. It was felt that a weighty news brand like CNN would help TV18’s general English news channel.
It would be a better option than axing the CNN name and rebranding the channel. So, barely a month before they were to split, TV18 and CNN announced their re-union.
They stated that they would embark on this new chapter with a determination to “refresh CNN-IBN and provide a credible, non-partisan service that will deliver the latest news about local affairs and an Indian perspective on international developments”.
But what really changed for TV18 and CNN to reverse their earlier decision? After all, in late June, both of them had said that the conclusion of their brand licensing and news service arrangement “would enable each company to chart its own growth trajectory independently in one of the most dynamic, complex and fast growing markets in the world”.
TV18 thought that it had grown from a two-channel news network in 2005 to a wide spectrum of 17 news channels.
It was in a position to grow the English general news channel independently, if need be.
Read more at:
http://www.televisionpost.com/television/the-flip-flop-and-re-union-of-tv18-and-cnn/
In the interim after their public revelation of the divorce in late June, CNN did try to find a new partner.
Talks were initiated with other Indian news broadcasters and CNN, according to some industry sources, wanted an annual fee of $3 million for lending its brand and having an exclusive news service agreement.
In an earlier interaction with TelevisionPost.com, Essel Group chairman Subhash Chandra confirmed that Zee was in talks with CNN to launch an English-language global news channel with an Indian point of view.
Discussions were on for having an all-encompassing partnership going beyond just using the CNN brand for the Indian market. CNN, however, could not conclude its exploratory talks with Zee.
This meant that CNN would have to restrict its presence in the Indian market with its global news channel while exiting a brand licensing and news service agreement with a local partner for a local channel.
Meanwhile, on the other side of the fence, TV18 Broadcast changed the top leadership team of its news organisation.
Economic Times editorial director Rahul Joshi joined Network18, the parent of TV18 Broadcast, in a newly created position of CEO of news and group editor-in-chief.
Network18 editor-in-chief of business newsroom Senthil Chengalvarayan, who had been with the group since its formative years, quit the organisation, while Network18 group CEO AP Parigi shifted to a new role as advisor to Network18 chairman Adil Zainulbhai.
With Joshi at the helm, a new line of thinking emerged. It was felt that a weighty news brand like CNN would help TV18’s general English news channel.
It would be a better option than axing the CNN name and rebranding the channel. So, barely a month before they were to split, TV18 and CNN announced their re-union.
They stated that they would embark on this new chapter with a determination to “refresh CNN-IBN and provide a credible, non-partisan service that will deliver the latest news about local affairs and an Indian perspective on international developments”.
But what really changed for TV18 and CNN to reverse their earlier decision? After all, in late June, both of them had said that the conclusion of their brand licensing and news service arrangement “would enable each company to chart its own growth trajectory independently in one of the most dynamic, complex and fast growing markets in the world”.
TV18 thought that it had grown from a two-channel news network in 2005 to a wide spectrum of 17 news channels.
It was in a position to grow the English general news channel independently, if need be.
Read more at:
http://www.televisionpost.com/television/the-flip-flop-and-re-union-of-tv18-and-cnn/
