Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
MUMBAI:While for most people a book would be the first choice to know about the world wars, times are definitely changing. As the world marks the 100th anniversary of the First World War,History
TV18 is showcasing a special six part series
examining the two wars as one continuous
timeline starting in 1914 and concluding in
1945. For the first time in India the series
called The World Wars has premiered on the
newly launched History TV18 app last week
followed by its television premiere on
11 August.
When asked why the channel decided to launch
the series on the app first, A+E Networks-TV
18 vice president and marketing head
Sangeetha Aiyer informs that she was quite
surprised to know that the channel was the
first in the category and among the first in the
business to initiate the move. “Every study
shows that consumption is shifting by leaps
and bounds to mobile. The future belongs to
content which is platform agnostic. By
premiering it on the app first, we are taking
baby steps in this direction” she adds.
The iDubba designed app was launched in June
2014 and since then has been downloaded
over 3,60,000 times with 7,000 people having
rated it with an average of 4.4 on the Google
Play Store. “Even on iOS where the standards
are extremely high, 60+ people have reviewed
the app, a majority of whom have given it a
rating of 5/5” says Aiyer.
The series will be narrated by two time Oscar
nominee Jeremy Renner and features gripping
dramatic scenes, stunning CGI visuals and
interviews with contemporary leaders like John
McCain, Colin Powell, John Major and David
Miliband, along with world historians.
A treat to regional viewers of the east would
be the Bengali feed for the show. The channel
has roped in veteran Bengali actor Sabyasachi
Chakrabarty as narrator for the Bengali
language. Commenting on this move Aiyer says
“The feedback we get on social and other
mediums indicate that our viewers enjoy
watching our content in regional languages
which is why for the first time we have a
superstar like Chakrabarty dubbing for our
shows.”
The multiple Emmy award nominated show will
focus on how the lives of history’s notable
shakers like Adolf Hitler, Benito Mussolini,
George S Patton, Hideki Tojo, Charles de Gaulle
and Douglas MacArthur were shaped during the
war.
The series is being promoted in a traditional
way through promos on the networks channels
like CNN-IBN and CNBC-TV18. The show
promos were created in-house and a heavy
digital thrust across social media platforms,
including Twitter and Facebook is being
pursued. The channel has planned a late night
quiz on Twitter for World War aficionados as
part of the channels overall social media
strategy.
Hero Karizma is the presenting sponsor for the
TV screening while Paytm is the co-presenting
sponsor and Honda Mobilio is associate
sponsor.
The series will premiere on TV from 11 August
from Monday to Saturday at 9 pm while the
repeat will be aired from 18 to 23 August at 9
am. http://www.indiantelevision.com/television/tv-channels/english-entertainment/the-world-wars-premieres-first-on-history-tv18-app-140807
TV18 is showcasing a special six part series
examining the two wars as one continuous
timeline starting in 1914 and concluding in
1945. For the first time in India the series
called The World Wars has premiered on the
newly launched History TV18 app last week
followed by its television premiere on
11 August.
When asked why the channel decided to launch
the series on the app first, A+E Networks-TV
18 vice president and marketing head
Sangeetha Aiyer informs that she was quite
surprised to know that the channel was the
first in the category and among the first in the
business to initiate the move. “Every study
shows that consumption is shifting by leaps
and bounds to mobile. The future belongs to
content which is platform agnostic. By
premiering it on the app first, we are taking
baby steps in this direction” she adds.
The iDubba designed app was launched in June
2014 and since then has been downloaded
over 3,60,000 times with 7,000 people having
rated it with an average of 4.4 on the Google
Play Store. “Even on iOS where the standards
are extremely high, 60+ people have reviewed
the app, a majority of whom have given it a
rating of 5/5” says Aiyer.
The series will be narrated by two time Oscar
nominee Jeremy Renner and features gripping
dramatic scenes, stunning CGI visuals and
interviews with contemporary leaders like John
McCain, Colin Powell, John Major and David
Miliband, along with world historians.
A treat to regional viewers of the east would
be the Bengali feed for the show. The channel
has roped in veteran Bengali actor Sabyasachi
Chakrabarty as narrator for the Bengali
language. Commenting on this move Aiyer says
“The feedback we get on social and other
mediums indicate that our viewers enjoy
watching our content in regional languages
which is why for the first time we have a
superstar like Chakrabarty dubbing for our
shows.”
The multiple Emmy award nominated show will
focus on how the lives of history’s notable
shakers like Adolf Hitler, Benito Mussolini,
George S Patton, Hideki Tojo, Charles de Gaulle
and Douglas MacArthur were shaped during the
war.
The series is being promoted in a traditional
way through promos on the networks channels
like CNN-IBN and CNBC-TV18. The show
promos were created in-house and a heavy
digital thrust across social media platforms,
including Twitter and Facebook is being
pursued. The channel has planned a late night
quiz on Twitter for World War aficionados as
part of the channels overall social media
strategy.
Hero Karizma is the presenting sponsor for the
TV screening while Paytm is the co-presenting
sponsor and Honda Mobilio is associate
sponsor.
The series will premiere on TV from 11 August
from Monday to Saturday at 9 pm while the
repeat will be aired from 18 to 23 August at 9
am. http://www.indiantelevision.com/television/tv-channels/english-entertainment/the-world-wars-premieres-first-on-history-tv18-app-140807
