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The Television Division of Bennet Coleman & Company Limited (BCCL), Times Television Network (TTN), has filed a complaint against TV18 Broadcast Limited (TV18) with the Advertising Standards Council of India (ASCI), Indian Broadcasting Foundation (IBF), News Broadcasters Association (NBA), Broadcast Audience Research Council (BARC), Advertising Agencies Association of India (AAAI) and Indian Society of Advertisers (ISA), to highlight the unethical and unprofessional activity (according to TTN) carried out by TV18” during the Budget season of 2017.
Documents sourced by TVNEWS4U.COM reveal that TTN has urged these august industry bodies to take action against TV18 for “the malpractices carried out by the network to gain advantage for CNBC TV18 over other competing channels (like ET Now)” by means of duplication and multiplication of CNBC TV18’s feed in various MSOs to secure “a sudden spike in the reach of the channel, especially,” alleges the complaint by TTN, “on and around budget day i.e. 1 Feb, 2017, from carrying an average of 289 in the preceding 13 weeks, the Budget week reach went to a high of 2280 (TG: 22+ M AB, Market: All India 1mn+, Time period: Wk-5’17, Reach(OOOs)”.
ETNOW put up large displays of the entire Budget Day for the public outdoors at Kamla Mills in Mumbai.
In its complaint to the associations, TTN has stated that “such unnatural increase in the rating is not due to the channel’s coverage or the relevance of the day’s programming, but due to the malpractices carried out by TV 18 to gain advantage over other competing channels including our channel ET Now”. TTN mentions that its own investigation revealed to it that “TV 18 has adopted an unethical and wrongful practice of replacing the feeds of its network/bouquet channels with the feed of CNBC TV 18’s, in the MSOs like, to name a few, GTPL, InCable, E-lnfra, Kaizen, Digicable, Manthan, Barasat, Meghbela. In connivance of the local cable digital platform operators, Substitution of the CNBC TV18’s feed on TV18’s other channel’s frequencies on a particular day i.e. February 1, 2017 was a conscious and strategic plan of TV18 to disrupt the television rating system (BARC).
It will be recalled that the TV ratings for the week 05 (the week of the Union Budget), the biggest annual event for business television channels in India, were released on Thursday, the 9 of February 2017. They brought in their wake shock for the Times Network’s English Business News channel ETNOW, and an ad campaign in the trade media from rival CNBC TV18 celebrating massive, never-before ratings for the week.
TVNEWS4U.COM has sourced four documents of the complaints made by BCCL’s TV Division – Times Television Network to ASCI, BARC, IBF and NBA.
Times TV Network accuses TV18 of indulging in malpractices
Documents sourced by TVNEWS4U.COM reveal that TTN has urged these august industry bodies to take action against TV18 for “the malpractices carried out by the network to gain advantage for CNBC TV18 over other competing channels (like ET Now)” by means of duplication and multiplication of CNBC TV18’s feed in various MSOs to secure “a sudden spike in the reach of the channel, especially,” alleges the complaint by TTN, “on and around budget day i.e. 1 Feb, 2017, from carrying an average of 289 in the preceding 13 weeks, the Budget week reach went to a high of 2280 (TG: 22+ M AB, Market: All India 1mn+, Time period: Wk-5’17, Reach(OOOs)”.
ETNOW put up large displays of the entire Budget Day for the public outdoors at Kamla Mills in Mumbai.
In its complaint to the associations, TTN has stated that “such unnatural increase in the rating is not due to the channel’s coverage or the relevance of the day’s programming, but due to the malpractices carried out by TV 18 to gain advantage over other competing channels including our channel ET Now”. TTN mentions that its own investigation revealed to it that “TV 18 has adopted an unethical and wrongful practice of replacing the feeds of its network/bouquet channels with the feed of CNBC TV 18’s, in the MSOs like, to name a few, GTPL, InCable, E-lnfra, Kaizen, Digicable, Manthan, Barasat, Meghbela. In connivance of the local cable digital platform operators, Substitution of the CNBC TV18’s feed on TV18’s other channel’s frequencies on a particular day i.e. February 1, 2017 was a conscious and strategic plan of TV18 to disrupt the television rating system (BARC).
It will be recalled that the TV ratings for the week 05 (the week of the Union Budget), the biggest annual event for business television channels in India, were released on Thursday, the 9 of February 2017. They brought in their wake shock for the Times Network’s English Business News channel ETNOW, and an ad campaign in the trade media from rival CNBC TV18 celebrating massive, never-before ratings for the week.
TVNEWS4U.COM has sourced four documents of the complaints made by BCCL’s TV Division – Times Television Network to ASCI, BARC, IBF and NBA.
Times TV Network accuses TV18 of indulging in malpractices
