MUMBAI: Higher ratings, better audience engagement and bigger ad revenues—these are the goals that Turner India has set in 2017 for its English movie channel business consisting of HBO and WB.
Turner International India senior director and network head for the English entertainment portfolio Rohit Bhandari said, “The goal that Turner has set for itself in 2017 is higher ratings, better audience engagement and bigger advertising revenues, and the game plan to achieve these goals for the English entertainment channels is through better content and constant engagement with the viewers and fans of our brands.”
More players entering the genre is a challenge but Bhandari believes that the brand value of HBO and its content will help it to grow.
“Given a market of India’s size, it was always expected that there would be more players coming in and one always has to strategise and find ways and means to remain relevant. While there is fragmentation, eventually the brand value that you create and support the brand with content is what helps the brand grow,” he said.
Turner’s growth plan for English movie channel business in 2017 | TelevisionPost.com
Turner International India senior director and network head for the English entertainment portfolio Rohit Bhandari said, “The goal that Turner has set for itself in 2017 is higher ratings, better audience engagement and bigger advertising revenues, and the game plan to achieve these goals for the English entertainment channels is through better content and constant engagement with the viewers and fans of our brands.”
More players entering the genre is a challenge but Bhandari believes that the brand value of HBO and its content will help it to grow.
“Given a market of India’s size, it was always expected that there would be more players coming in and one always has to strategise and find ways and means to remain relevant. While there is fragmentation, eventually the brand value that you create and support the brand with content is what helps the brand grow,” he said.
Turner’s growth plan for English movie channel business in 2017 | TelevisionPost.com
