Aayush Aggarwal
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MUMBAI: The broadcast industry is all set to awaken the masses with ample dose of patriotism coupled with entertainment. An array of special programs have been lined up across channels to celebrate the spirit of India’s 66th Republic Day.
This time round, Hindi general entertainment channel Colors is gearing up to simulcast the historic event with nationalistic zeal and fervour. The channel will telecast live the much awaited parade and Prime Minister Narendra Modi’s message for Indian and international audiences.
This is the first time Colors and Rishtey will simulcast the celebrations along with the national television channel Doordarshan. The telecast will also reach out to the international markets i.e. MENA, US (Aapka Colors) and UK. Colors CEO Raj Nayak believes that the iconic Republic Day parade and the PM’s message to the nation is the content that drives cohesive viewing in families.
“Being able to bring to our audience the much awaited parade and message from our Prime Minister Narendra Modi LIVE is a privilege and a source of pride for the team at Colors and Rishtey. This is our way to celebrate our 66th Republic Day, by bringing it closer to our audiences, in India and the world. Telecasting this event in markets other than India – and to the US MENA and UK is also a milestone for the network as a whole,” Nayak said.
On the other hand, Zee TV is taking a different route. The channel will be premiering the Shah Rukh Khan starrer - Happy New Year- from 1 pm onwards.
Sony Entertainment Television’s (SET) longest running show - CIDcompleted a milestone of 17 glorious years on 21 January, 2015 and celebrating the landmark this year, CID is all set to entertain its fans with a daylong CIDspecial feature on 26 January.
From 8 am to 10 pm, viewers will get to see the most exciting episodes of CID over the years. In fact, the first episode of the show will also be aired on 26 January. What’s more, the CID team will also spend the day with children and share their experience and memories. These interactions will be showcased in between episodes throughout the day.
SET chief creative director Ajay Bhalwankar said, “Our flagship show CIDhas over the years responsibly entertained generations of young viewers to recognize and act upon the incidence of crime around them. This Republic Day we want to commemorate this memorable journey with our daylong celebration through a special programming initiative called Jashn-e-CID.”
Big Magic, which is positioned as the one stop destination for humour, is geared up to celebrate the day with actor Ayushmann Khurrana, as he engages the audience from 7 to 10 pm. The channel has partnered with his upcoming movie - Hawaizaadato celebrate the spirit of ‘Made in India’. The movie releases on 30 January, 2015.
Pumped with fun, humor and patriotism, all the shows on Big Magic will celebrate Republic Day with the special episodes wherein Khurrana will be the anchor link. The actor will also share anecdotes about his movie and will be imparting a distinctive message of believing in oneself.
Reliance Broadcast Network COO Lavneesh Gupta said, “To salute Republic Day, a momentous occasion for Indians, the Big Magic family will come together to entertain our audience with fun-filled episodes. We’re glad to be sharing this special day with Ayushmann Khurrana , lead actor of Hawaizaada, where the film salutes Indianness and will together impart an inspiring message to our viewers.”
History TV18 will host a line-up of shows from 12 to 7 pm. From 12 to 3 pm, the channel will air Gandhi, a series that charts Mahatma Gandhi's establishment beginnings, his move into politics and his campaign to bring independence to India. Hosted by journalist Mishal Husain, this first definitive series on the life of Gandhi examines his relationship with his wife and his role on the path to Indian independence.......
More @ http://www.indiantelevision.com/mam/marketing/tv-channels-line-up-special-programming-for-66th-republic-day-150124
This time round, Hindi general entertainment channel Colors is gearing up to simulcast the historic event with nationalistic zeal and fervour. The channel will telecast live the much awaited parade and Prime Minister Narendra Modi’s message for Indian and international audiences.
This is the first time Colors and Rishtey will simulcast the celebrations along with the national television channel Doordarshan. The telecast will also reach out to the international markets i.e. MENA, US (Aapka Colors) and UK. Colors CEO Raj Nayak believes that the iconic Republic Day parade and the PM’s message to the nation is the content that drives cohesive viewing in families.
“Being able to bring to our audience the much awaited parade and message from our Prime Minister Narendra Modi LIVE is a privilege and a source of pride for the team at Colors and Rishtey. This is our way to celebrate our 66th Republic Day, by bringing it closer to our audiences, in India and the world. Telecasting this event in markets other than India – and to the US MENA and UK is also a milestone for the network as a whole,” Nayak said.
On the other hand, Zee TV is taking a different route. The channel will be premiering the Shah Rukh Khan starrer - Happy New Year- from 1 pm onwards.
Sony Entertainment Television’s (SET) longest running show - CIDcompleted a milestone of 17 glorious years on 21 January, 2015 and celebrating the landmark this year, CID is all set to entertain its fans with a daylong CIDspecial feature on 26 January.
From 8 am to 10 pm, viewers will get to see the most exciting episodes of CID over the years. In fact, the first episode of the show will also be aired on 26 January. What’s more, the CID team will also spend the day with children and share their experience and memories. These interactions will be showcased in between episodes throughout the day.
SET chief creative director Ajay Bhalwankar said, “Our flagship show CIDhas over the years responsibly entertained generations of young viewers to recognize and act upon the incidence of crime around them. This Republic Day we want to commemorate this memorable journey with our daylong celebration through a special programming initiative called Jashn-e-CID.”
Big Magic, which is positioned as the one stop destination for humour, is geared up to celebrate the day with actor Ayushmann Khurrana, as he engages the audience from 7 to 10 pm. The channel has partnered with his upcoming movie - Hawaizaadato celebrate the spirit of ‘Made in India’. The movie releases on 30 January, 2015.
Pumped with fun, humor and patriotism, all the shows on Big Magic will celebrate Republic Day with the special episodes wherein Khurrana will be the anchor link. The actor will also share anecdotes about his movie and will be imparting a distinctive message of believing in oneself.
Reliance Broadcast Network COO Lavneesh Gupta said, “To salute Republic Day, a momentous occasion for Indians, the Big Magic family will come together to entertain our audience with fun-filled episodes. We’re glad to be sharing this special day with Ayushmann Khurrana , lead actor of Hawaizaada, where the film salutes Indianness and will together impart an inspiring message to our viewers.”
History TV18 will host a line-up of shows from 12 to 7 pm. From 12 to 3 pm, the channel will air Gandhi, a series that charts Mahatma Gandhi's establishment beginnings, his move into politics and his campaign to bring independence to India. Hosted by journalist Mishal Husain, this first definitive series on the life of Gandhi examines his relationship with his wife and his role on the path to Indian independence.......
More @ http://www.indiantelevision.com/mam/marketing/tv-channels-line-up-special-programming-for-66th-republic-day-150124
