Thakur
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Hindi general entertainment channels (GEC) have found a gold mine of sorts in reality shows. For the last decade or so channels have tried and tested almost every kind of reality show to entertain audiences. From dance and singing competitions, quiz contests to youth-centric high octane adventure reality show, all formats have tried to woo the audience and have come back with new seasons year after year.
Adapting to a similar format, the newest entrant in the television GEC space, &TV is all set to launch The Voice in June. The show will see a unique format and have coaches like Himesh Reshammiya, Mika, Shaan and Sunidhi Chauhan.
Speaking to Indiantelevision.com about the USP ofThe Voice, &TV business head Rajesh Iyer said, “As a format, the USP is that the coaches don’t see the contestant. There are one or more coaches, who are going to press the buzzer and it will be the singer who will choose the coach and not the other way round. The pressure is not only on the singer but also on the coaches to pick their team mate.”
Divided into three phases, the first phase of The Voicewill have blind auditions, followed by the Battles and Live performance. “We have stuck to the original international format that people are familiar with. For me, the main differentiator is that the pressure is on both sides: coaches as well as the singers,” added Iyer.
Come 6 June and The Voice will replace &TV's current show Killer Karaoke on weekends, which is aired in the 9 pm slot. The Voice will begin with 26 episodes over a span of 13 weeks.
http://www.indiantelevision.com/television/tv-channels/gecs/tv-eyes-growth-increased-viewership-with-the-voice-launch-in-june-150520
Adapting to a similar format, the newest entrant in the television GEC space, &TV is all set to launch The Voice in June. The show will see a unique format and have coaches like Himesh Reshammiya, Mika, Shaan and Sunidhi Chauhan.
Speaking to Indiantelevision.com about the USP ofThe Voice, &TV business head Rajesh Iyer said, “As a format, the USP is that the coaches don’t see the contestant. There are one or more coaches, who are going to press the buzzer and it will be the singer who will choose the coach and not the other way round. The pressure is not only on the singer but also on the coaches to pick their team mate.”
Divided into three phases, the first phase of The Voicewill have blind auditions, followed by the Battles and Live performance. “We have stuck to the original international format that people are familiar with. For me, the main differentiator is that the pressure is on both sides: coaches as well as the singers,” added Iyer.
Come 6 June and The Voice will replace &TV's current show Killer Karaoke on weekends, which is aired in the 9 pm slot. The Voice will begin with 26 episodes over a span of 13 weeks.
http://www.indiantelevision.com/television/tv-channels/gecs/tv-eyes-growth-increased-viewership-with-the-voice-launch-in-june-150520
