Thakur
Banned
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- 30 Aug 2013
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Sevanti Ninan shares the findings of a study about how digitization affected the rural poor in five states.
If there were one underlying topic for this year's TV.NXT 2014, it would have to be digitisation. And yet, while speakers and delegates discussed monetisation and the way forward for broadcasters, producers and distributors, one part was being overlooked.
Sevanti Ninan's session on 'digitisation and the demand for it at the bottom of the pyramid'
provided the missing link.
While digitisation has given viewers a lot of quality content, what it still does not provide is the regional language of their choice. While DD Direct gives them a choice of 55 channels, private players like Tata Sky or Dish TV offer a bouquet of 150 or more channels.
Additionally, information valuable to these viewers - like technical skills or job preparation skills are not given out on private channels. Women's health, self-help, empowerment are other topics which have gone missing from the television radar. But the biggest challenge seems to be unstable power connections where even if the set is available, no one can view their programmes of choice.
http://www.afaqs.com/news/story/41848_TV.NXT-2014:-Digitisation-has-increased-choices-but-reduced-affordability:-Sevanti-Ninan
If there were one underlying topic for this year's TV.NXT 2014, it would have to be digitisation. And yet, while speakers and delegates discussed monetisation and the way forward for broadcasters, producers and distributors, one part was being overlooked.
Sevanti Ninan's session on 'digitisation and the demand for it at the bottom of the pyramid'
provided the missing link.
While digitisation has given viewers a lot of quality content, what it still does not provide is the regional language of their choice. While DD Direct gives them a choice of 55 channels, private players like Tata Sky or Dish TV offer a bouquet of 150 or more channels.
Additionally, information valuable to these viewers - like technical skills or job preparation skills are not given out on private channels. Women's health, self-help, empowerment are other topics which have gone missing from the television radar. But the biggest challenge seems to be unstable power connections where even if the set is available, no one can view their programmes of choice.
http://www.afaqs.com/news/story/41848_TV.NXT-2014:-Digitisation-has-increased-choices-but-reduced-affordability:-Sevanti-Ninan
