This channel seems to be another one which tries to showcase itself as idealistic, vibrant, new age, different, being pro people but their promos look so artificial, non serious and dramatic.
Still do not understand why channels think that people like loudness & on the face presentation of news or get influenced by emotional tricks & it would translate into good ratings. In actual people hate this, only NDTV has stayed clear of this. Infact NDTV does not even air teleshopping ads bcoz most often their claims are far from truth & above all they have boycotted fairness cream ads which causes major ad revenue loss as one major FMCG brand which leads in this category, caters to various other household items too has pulled out all ads from its channel since then. Truly respect NDTV for this though i may not agree with certain stand it takes on stories.