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Launched on 17 June, 2009 Times Group’s business news channel ET Now, which works in association with its print publication Economic Times, has now completed six years in the Indian television industry. ET Now is the youngest player in the English business news space and faces firm competition from CNBC TV 18, NDTV Profit and UTV Bloomberg.
On numerous occasions the channel has grabbed the pole position in terms of viewership. What’s more, as per the recent Broadcast Audience Research Council (BARC) India ratings it is placed in second place with 136 (000s) sum, while CNBC TV 18 holds the pole position with 154 (000s) sum.
Times Network has been strongly promoting the business venture and in order to strengthen it further, the network has now given Arnab Goswami the additional responsibility of being its editor-in-chief. Speaking to Indiantelevision.com’s Anirban Roy Choudhury, Times Network CEO and managing director MK Anand shares the network’s plans and proposals for the future.
Excerpts:
How has ET Now’s journey been so far?
It has been a splendid journey. In just three and a half years, ET Now had established itself as the No.1 business news channel of India, beating a global giant competitor and creating history of sorts. Recently, the BARC measurement system has re-validated our position as India's Number 1 business news channel. ET Now was launched on 17 June, 2009 in a challenging economic environment, and practically rewrote the script for the genre.
Over the years, the channel has not just gained its viewers’ trust but has also gone on to become the preferred choice of India Inc. and policy makers alike.
http://www.indiantelevision.com/television/tv-channels/news-broadcasting/under-arnab-s-guidance-et-now-will-innovate-redefine-biz-news-genre-mk-anand-150617
On numerous occasions the channel has grabbed the pole position in terms of viewership. What’s more, as per the recent Broadcast Audience Research Council (BARC) India ratings it is placed in second place with 136 (000s) sum, while CNBC TV 18 holds the pole position with 154 (000s) sum.
Times Network has been strongly promoting the business venture and in order to strengthen it further, the network has now given Arnab Goswami the additional responsibility of being its editor-in-chief. Speaking to Indiantelevision.com’s Anirban Roy Choudhury, Times Network CEO and managing director MK Anand shares the network’s plans and proposals for the future.
Excerpts:
How has ET Now’s journey been so far?
It has been a splendid journey. In just three and a half years, ET Now had established itself as the No.1 business news channel of India, beating a global giant competitor and creating history of sorts. Recently, the BARC measurement system has re-validated our position as India's Number 1 business news channel. ET Now was launched on 17 June, 2009 in a challenging economic environment, and practically rewrote the script for the genre.
Over the years, the channel has not just gained its viewers’ trust but has also gone on to become the preferred choice of India Inc. and policy makers alike.
http://www.indiantelevision.com/television/tv-channels/news-broadcasting/under-arnab-s-guidance-et-now-will-innovate-redefine-biz-news-genre-mk-anand-150617
