Dinesh jain
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MUMBAI: The second edition of electronic dance
event Vh1 Supersonic takes place in Goa from 27
to 30 December 2014.
It will see artists like Paul Van Dyk, The
Chainsmokers, StantonWarriors and BL3ND
turning up the level of excitement and energy on
the sands of Candolim beach.
This year, Live Viacom18 will create an event
that it hopes will soon be remembered as the
happiest dance music festival ever. Taking the
annual event beyond just four days, this year,
they will offer a year-long set of experiences
through multiple brand extensions.
Vh1 Supersonic 101 (campus gigs), Vh1
Supersonic Club Nights and Vh1 Supersonic
Arcades (outdoor arena events) will take fans far
beyond the main festival, enabling them to
engage with DJs in their home towns on an on-
going basis.
Witnessing the response from fans worldwide to
this year’s announcement, Vh1 Supersonic will be
adding some more acts to the set-up, such as
hangout zones for party-goers, an onsite library,
the hippy market, etc.
Viacom18. senior VP, business head INS Jaideep
Singh said, “Utilising our numerous platforms
across the live music and entertainment sector,
our vision at LIVE Viacom18 is to reach out to
aficionados of music, ignite the collective
passion for dance music and fulfil the needs of
devoted music lovers that at the moment, are
not being met in the current Indian music festival
market. Staying true to our promise of making
this India’s happiest dance music festival, this
year, we’re planning to create an experience that
fans will remember for a long time to come with
exciting new activities and the diverse talent
from around the world that is sure to have
everyone dancing.”
Live Viacom18 has chalked out a 360-degree
campaign for Vh1 Supersonic 2014 that will
spread over print and digital platforms, which will
be mainly focused in Mumbai, Delhi and
Bangalore but will also extend to five other cities
across the country.
With over 200 cab covers, out-of-home
advertisements, radio spots, DSAs and digital
activation, LIVE Viacom18 is leaving no stone
unturned to make the event a success.
They have also roped in 300 campus
ambassadors to bring the spirit of the event
alive on college campuses across India.
Vh1 Supersonic unveils EDM artists line-up for Goa event in Dec | TelevisionPost.com
event Vh1 Supersonic takes place in Goa from 27
to 30 December 2014.
It will see artists like Paul Van Dyk, The
Chainsmokers, StantonWarriors and BL3ND
turning up the level of excitement and energy on
the sands of Candolim beach.
This year, Live Viacom18 will create an event
that it hopes will soon be remembered as the
happiest dance music festival ever. Taking the
annual event beyond just four days, this year,
they will offer a year-long set of experiences
through multiple brand extensions.
Vh1 Supersonic 101 (campus gigs), Vh1
Supersonic Club Nights and Vh1 Supersonic
Arcades (outdoor arena events) will take fans far
beyond the main festival, enabling them to
engage with DJs in their home towns on an on-
going basis.
Witnessing the response from fans worldwide to
this year’s announcement, Vh1 Supersonic will be
adding some more acts to the set-up, such as
hangout zones for party-goers, an onsite library,
the hippy market, etc.
Viacom18. senior VP, business head INS Jaideep
Singh said, “Utilising our numerous platforms
across the live music and entertainment sector,
our vision at LIVE Viacom18 is to reach out to
aficionados of music, ignite the collective
passion for dance music and fulfil the needs of
devoted music lovers that at the moment, are
not being met in the current Indian music festival
market. Staying true to our promise of making
this India’s happiest dance music festival, this
year, we’re planning to create an experience that
fans will remember for a long time to come with
exciting new activities and the diverse talent
from around the world that is sure to have
everyone dancing.”
Live Viacom18 has chalked out a 360-degree
campaign for Vh1 Supersonic 2014 that will
spread over print and digital platforms, which will
be mainly focused in Mumbai, Delhi and
Bangalore but will also extend to five other cities
across the country.
With over 200 cab covers, out-of-home
advertisements, radio spots, DSAs and digital
activation, LIVE Viacom18 is leaving no stone
unturned to make the event a success.
They have also roped in 300 campus
ambassadors to bring the spirit of the event
alive on college campuses across India.
Vh1 Supersonic unveils EDM artists line-up for Goa event in Dec | TelevisionPost.com
