Viswaroopam 1st on Airtel confirmed.

Even for family of 4,Rs.1000 is much higher, for well within the amt you can go to theater.

Kamal knows this well, but this intention is a clever mastertroke
1. He gets free promo, at every DTH home this promo is published,quite in advance
2. a hype around the movie is created,customers are tempted to view this film,and resulting increase to theater (lets ignore the grey market DVD's/prints which anyway will happen :lol )
3. He has set trend, this will open-up more such DTH releases, especially low-budget movies at better rates can be affordable to customers
 
Now airtel only confirmed this movie,official announcement will be soon.
 
Now Cable Operators Against This Issue
 
The entire tamilnadu is in power crisis. How can a customer watch this movie uninterrupted?
 
Those who are paying 1000 rs for this movie will suerly have a invertor or a generator in their home... So power will not be a problem...
 
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