Dileep Kumar
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He is a man with a mission – to bring a smile on children’s faces and Disney India executive director Bikram Duggal, has been going about it with grace and alacrity for nearly four years now.
Through a raft of channels including the Disney channel, Disney XD, Disney Junior and Hungama, Duggal has woven magic into the lives of kids and their families day after day. As someone who leads from the front, he has channelled generous amounts of creativity, optimism, trust and quality into the organisation. In an exclusive interview with Disha Shah of indiantelevision.com, Duggal recalls some of Disney’s defining moments while sharing a few tricks of the trade…
What is Brand Disney’s India story?
Disney is a brand which has story telling in its DNA. It is our legacy. Our promise is special entertainment with a heart. And that translates very strongly for Disney in India. There are various factors that have made Disney a strong brand. The key Disney values are “express yourself, believe in yourself, follow your dreams and celebrate family”. We try to see to it that we stay true to them and they permeate through everything that we do.
Disney channel is not just a kid-centric channel, but a family-focused channel as well. It is with shows likeBest of Luck Nikki or Shake It Upand also withOye Jassithat we plan to differentiate ourselves not only in the kid’s entertainment space but also in the entire television spectrum of the country in the coming months.
Story telling is our legacy and a large part of it is when we entertain through our classic movies likeSnow White and Cinderella. Be it classic Disney princesses or Mickey, the engagement with and affinity to these characters is still very high. Even with Disney Pixar films likeFinding NemoorCars, the characters are still a major pod of engagement for our channel.
What about animation?
Yes, animation is also responsible for the success of Disney channel over the years. Animation is the bedrock of the network. We are trying to collaborate with local studios for live action productions. Be it acquired series likeDoreamonor Disney Channel originals likePhineas and Ferb, we have characters and stories that resonate with Indian families day in and day out. That is what has led to the core philosophy of bringing magical properties and permeating them with the core values of families.
How do you differentiate Disney’s target audiences?
As I said, Disney channel is both kid-centric and family-inclusive because it not only has animation, but also live action original productions which appeal to the entire family. For Disney Junior, it is all about the special entertainment that we provide for kids aged two to seven years. The entertainment is curated for the youngest members of the family. It has a lot of in-built learning. Hungama appeals to kids in the age group of four-14 and the way it is positioned is it fills kid’s lives with enthusiasm and laughter. Plus, there is a lot of Indian local animation on the channel. Disney XD super serves the boys and their passions like sports, action, and humor are manifest in a strong way.
READ MORE:-http://www.indiantelevision.com/television/tv-channels/kids/we%E2%80%99re-both-a-kid-centric-and-family-focussed-network-bikram-duggal-140524
Through a raft of channels including the Disney channel, Disney XD, Disney Junior and Hungama, Duggal has woven magic into the lives of kids and their families day after day. As someone who leads from the front, he has channelled generous amounts of creativity, optimism, trust and quality into the organisation. In an exclusive interview with Disha Shah of indiantelevision.com, Duggal recalls some of Disney’s defining moments while sharing a few tricks of the trade…
What is Brand Disney’s India story?
Disney is a brand which has story telling in its DNA. It is our legacy. Our promise is special entertainment with a heart. And that translates very strongly for Disney in India. There are various factors that have made Disney a strong brand. The key Disney values are “express yourself, believe in yourself, follow your dreams and celebrate family”. We try to see to it that we stay true to them and they permeate through everything that we do.
Disney channel is not just a kid-centric channel, but a family-focused channel as well. It is with shows likeBest of Luck Nikki or Shake It Upand also withOye Jassithat we plan to differentiate ourselves not only in the kid’s entertainment space but also in the entire television spectrum of the country in the coming months.
Story telling is our legacy and a large part of it is when we entertain through our classic movies likeSnow White and Cinderella. Be it classic Disney princesses or Mickey, the engagement with and affinity to these characters is still very high. Even with Disney Pixar films likeFinding NemoorCars, the characters are still a major pod of engagement for our channel.
What about animation?
Yes, animation is also responsible for the success of Disney channel over the years. Animation is the bedrock of the network. We are trying to collaborate with local studios for live action productions. Be it acquired series likeDoreamonor Disney Channel originals likePhineas and Ferb, we have characters and stories that resonate with Indian families day in and day out. That is what has led to the core philosophy of bringing magical properties and permeating them with the core values of families.
How do you differentiate Disney’s target audiences?
As I said, Disney channel is both kid-centric and family-inclusive because it not only has animation, but also live action original productions which appeal to the entire family. For Disney Junior, it is all about the special entertainment that we provide for kids aged two to seven years. The entertainment is curated for the youngest members of the family. It has a lot of in-built learning. Hungama appeals to kids in the age group of four-14 and the way it is positioned is it fills kid’s lives with enthusiasm and laughter. Plus, there is a lot of Indian local animation on the channel. Disney XD super serves the boys and their passions like sports, action, and humor are manifest in a strong way.
READ MORE:-http://www.indiantelevision.com/television/tv-channels/kids/we%E2%80%99re-both-a-kid-centric-and-family-focussed-network-bikram-duggal-140524
