Thakur
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After premiering ‘Bajrangi Bhaijaan’, Star India’s Hindi movie channel Star Gold is aiming to do every movie premiere in 4K. The channel is, however, still evaluating this proposition.
“Going forward, we will attempt to do every movie premiere in 4K.
Our attempt is to push technology boundary as much as possible; however, we are still evaluating this,” Star India EVP and GM Hindi movie business Hemal Jhaveri told TelevisionPost.com.
‘Bajrangi Bhaijaan’ was premiered in 4K on three direct-to-home (DTH) platforms—Videocon d2h, Tata Sky and Airtel Digital TV—through a special Star Gold 4K service.
“The response from consumers was great. It was a new technology so the user base was small,” Jhaveri replied when asked about the response to the 4K premiere.
Jhaveri is extremely elated about the ratings the ‘Bajrangi Bhaijaan’ premiere garnered on Star Gold.
The movie premiere saw 74.5 million people across the country tuning in.
“The rating for this movie surprisingly was pan-India,” he noted. As per the channel, it garnered 25 million TVTs in the Hindi-speaking markets (CS 4+ urban and rural).
Besides, it also took Star Gold to the No. 1 position in Week 41 of BARC ratings.
“We timed the ‘Bajrangi Bhaijan’ premiere around Dussehra and Navratri because it was holiday season and the mood was festive, a good time to programme movies,” Jhaveri said regarding the timing of the premiere.
Following the premiere on Star Gold, ‘Bajrangi Bhaijaan’ will now go through the GEC run either on Star Plus or Life OK, depending on the strategy, after which it will come back on Star Gold.
Read more at:
http://www.televisionpost.com/television/will-try-to-do-every-movie-premiere-in-4k-star-golds-hemal-jhaveri/
“Going forward, we will attempt to do every movie premiere in 4K.
Our attempt is to push technology boundary as much as possible; however, we are still evaluating this,” Star India EVP and GM Hindi movie business Hemal Jhaveri told TelevisionPost.com.
‘Bajrangi Bhaijaan’ was premiered in 4K on three direct-to-home (DTH) platforms—Videocon d2h, Tata Sky and Airtel Digital TV—through a special Star Gold 4K service.
“The response from consumers was great. It was a new technology so the user base was small,” Jhaveri replied when asked about the response to the 4K premiere.
Jhaveri is extremely elated about the ratings the ‘Bajrangi Bhaijaan’ premiere garnered on Star Gold.
The movie premiere saw 74.5 million people across the country tuning in.
“The rating for this movie surprisingly was pan-India,” he noted. As per the channel, it garnered 25 million TVTs in the Hindi-speaking markets (CS 4+ urban and rural).
Besides, it also took Star Gold to the No. 1 position in Week 41 of BARC ratings.
“We timed the ‘Bajrangi Bhaijan’ premiere around Dussehra and Navratri because it was holiday season and the mood was festive, a good time to programme movies,” Jhaveri said regarding the timing of the premiere.
Following the premiere on Star Gold, ‘Bajrangi Bhaijaan’ will now go through the GEC run either on Star Plus or Life OK, depending on the strategy, after which it will come back on Star Gold.
Read more at:
http://www.televisionpost.com/television/will-try-to-do-every-movie-premiere-in-4k-star-golds-hemal-jhaveri/
hya
