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NEW DELHI: The organisers of World Kabaddi League
say they are targeting Rs 100 crore turnover in the
first year and that team owners could break-even in
its first edition itself.
The sporting event, launched to promote the
traditional Indian game of 'kabaddi', will be played
across four continents between August and
December this year.
Fashioned on the lines of the cricketing extravaganza
Indian Premier League (IPL), the league has found
takers in actor Akshay Kumar and rapper Yo Singh,
who have put in Rs 5 crore each for team rights.
Kumar has bought a team in partnership with
Fastway Transmissions, a Punjab-based cable
network company.
"We are in the middle of finalising the other team
owners and get sponsors," said Raman Raheja, chief
executive officer of WKL.
"The business model is very good and we hope to
make Rs 100 crore turnover in the first year," Raheja
said, adding that a popular Bollywood actress has
confirmed as one of the team owners.
Commenting on his decision to invest in the game,
Honey Singh said, "I just understood the basic
business structure of it and I loved it."
Kabbadi, the latest sport in India to dip into the IPL
formula, is seeing a lot of interest from corporates
and film stars alike.
For example, the Pro Kabaddi League, announced
earlier this year -- an initiative of Mashal Sports, is
an eight-city league. The indigenous league has
attracted industrialist Anand Mahindra, adman
Piyush Pandey and actor Abhishek Bachchan.
World Kabaddi League, on the other hand, is
promoted by Punjab politician Sukhbir Singh Badal
and is managed by professionals. The league will
have 10 teams. It will kick off in London next month
and matches will be held in Dubai, Canada, the US
and Belgium. It will come to India in October.
According to Raheja, around 200 kabaddi clubs
operate on different scales worldwide. "The sport
enjoys traction in countries with Indian diaspora.
And many clubs and tournaments do really well as
people pay to see these matches," he said. http://m.economictimes.com/news/sports/world-kabaddi-league-organisers-targeting-rs-100-crore-turnover-in-first-year/articleshow/38256883.cms
say they are targeting Rs 100 crore turnover in the
first year and that team owners could break-even in
its first edition itself.
The sporting event, launched to promote the
traditional Indian game of 'kabaddi', will be played
across four continents between August and
December this year.
Fashioned on the lines of the cricketing extravaganza
Indian Premier League (IPL), the league has found
takers in actor Akshay Kumar and rapper Yo Singh,
who have put in Rs 5 crore each for team rights.
Kumar has bought a team in partnership with
Fastway Transmissions, a Punjab-based cable
network company.
"We are in the middle of finalising the other team
owners and get sponsors," said Raman Raheja, chief
executive officer of WKL.
"The business model is very good and we hope to
make Rs 100 crore turnover in the first year," Raheja
said, adding that a popular Bollywood actress has
confirmed as one of the team owners.
Commenting on his decision to invest in the game,
Honey Singh said, "I just understood the basic
business structure of it and I loved it."
Kabbadi, the latest sport in India to dip into the IPL
formula, is seeing a lot of interest from corporates
and film stars alike.
For example, the Pro Kabaddi League, announced
earlier this year -- an initiative of Mashal Sports, is
an eight-city league. The indigenous league has
attracted industrialist Anand Mahindra, adman
Piyush Pandey and actor Abhishek Bachchan.
World Kabaddi League, on the other hand, is
promoted by Punjab politician Sukhbir Singh Badal
and is managed by professionals. The league will
have 10 teams. It will kick off in London next month
and matches will be held in Dubai, Canada, the US
and Belgium. It will come to India in October.
According to Raheja, around 200 kabaddi clubs
operate on different scales worldwide. "The sport
enjoys traction in countries with Indian diaspora.
And many clubs and tournaments do really well as
people pay to see these matches," he said. http://m.economictimes.com/news/sports/world-kabaddi-league-organisers-targeting-rs-100-crore-turnover-in-first-year/articleshow/38256883.cms
