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MUMBAI: English GEC Zee Café will be airing
all 13 episodes of the third season of
‘House of Cards’ on 28 and 29 March. The
telecast of the political drama will be from 5
pm onwards.
This is the first time ever that an English
GEC is telecasting all the episodes of the
latest season at one go, a strategic move to
address the Indian viewers’ desire to binge
watch several episodes instead of having to
wait a week to see another installment.
The concept adopted by Zee Café is part of
a new programming innovation that will
showcase latest new shows in a marathon
format. ‘House of Cards’ is the maiden show
in this offering with more shows lined up for
the upcoming year.
Zee Café head content, marketing Sharlton
Menezes stated, “House of Cards already
ranks among the most influential series in
television history. The marathon of Season 3
on Zee Café is sure to give the channel the
viewership clout and further transform how
the audience watches and defines
‘television’. With this, we aim to leverage
this insight by adding value to an Indian
viewer’s individual experience.”
The proposition for the third season of
‘House Of Cards’ marathon is ‘Gear Up’,
which will be integrated in all of Zee Café’s
communication across platforms – on-air
and digital, thus focusing on the idea to
highlight the ingenuity of this programming
format which has been derived from the
viewer insight that people hate waiting for
episodes of their favourite shows on a
weekly basis.
Zee Café to air third season of ‘House of Cards in two days | TelevisionPost.com
all 13 episodes of the third season of
‘House of Cards’ on 28 and 29 March. The
telecast of the political drama will be from 5
pm onwards.
This is the first time ever that an English
GEC is telecasting all the episodes of the
latest season at one go, a strategic move to
address the Indian viewers’ desire to binge
watch several episodes instead of having to
wait a week to see another installment.
The concept adopted by Zee Café is part of
a new programming innovation that will
showcase latest new shows in a marathon
format. ‘House of Cards’ is the maiden show
in this offering with more shows lined up for
the upcoming year.
Zee Café head content, marketing Sharlton
Menezes stated, “House of Cards already
ranks among the most influential series in
television history. The marathon of Season 3
on Zee Café is sure to give the channel the
viewership clout and further transform how
the audience watches and defines
‘television’. With this, we aim to leverage
this insight by adding value to an Indian
viewer’s individual experience.”
The proposition for the third season of
‘House Of Cards’ marathon is ‘Gear Up’,
which will be integrated in all of Zee Café’s
communication across platforms – on-air
and digital, thus focusing on the idea to
highlight the ingenuity of this programming
format which has been derived from the
viewer insight that people hate waiting for
episodes of their favourite shows on a
weekly basis.
Zee Café to air third season of ‘House of Cards in two days | TelevisionPost.com
