Zee Cinema’s unique treat forunderprivileged on Children’s Day

[Dinesh jain]

MUMBAI: As part of its Children’s Day initiative,
Hindi movie channel Zee Cinema is providing
underprivileged kids in Mumbai, Delhi and
Ahmedabad an unforgettable experience
incorporating elements of their brand proposition
—’Movies. Masti. Magic’.

The channel is taking the kids from various
orphanages for a special screening of the
blockbuster movie ‘Happy New Year’, followed by
an entire arena with a sumptuous lunch and
plenty of indoor games, activities and gifts for
the kids.

ZEEL deputy business head Hindi movie channels
Ruchir Tiwari said that children form a key TG
for the channel.

“Children’s Day has always been special for Zee
Cinema. We have always done unique activities
for this particular day. This time we thought why
not do something for underprivileged children and
make them feel special in keeping with the spirit
of the day,” Tiwari said.

The channel will shoot the experiences of these
kids and put up the videos on its social media
channels to inspire other people

Zee Cinema's unique treat for underprivileged on Children's Day | TelevisionPost.com