Thakur
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- 30 Aug 2013
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MUMBAI: True to its commitment towards
mother earth, Zee Media Corporation ZMCL) is
going forward with fifth edition of its
Campaign ‘My Earth My Duty’ (MEMD)
beginning 1 August 2014. The campaign
addresses the issue of further degradation of
environment, which is vital for our very
existence. It is aimed at sensitizing and
encouraging people to take concrete actions
towards mitigating the effects of Climate
Change and Environmental Degradation. The
objective of the campaign this year is to plant
at least 10 Lacs saplings across the country
involving citizens from all walks of life
including children, women and senior citizens.
MEMD campaign by ZMCL comes in the wake
of rising concern about continuous
environmental degradation and its adverse
impact on entire human kind. It is a clarion
call to everyone for joining hands to protect
our beloved mother earth.
To amplify the campaign’s message, Zee Media
will utilize its pan India strength (bouquet of
national & regional channels in 5 different
languages) to full capacity. Innovatively
packaged, the campaign invites viewers to give
a missed call at 08882457575 to register
themselves, following which they are to choose
how they can contribute their part towards
saving mother earth. These could be Plant A
Tree, Adopt A Tree and Option 3 – Others
(activities such as car pooling, switching off
lights, saving water etc. can be
adopted). Participants could log on the
website zeenews.com/myearth to know more
on the activities.
“This is the fifth consecutive year that ZMCL is
organizing the campaign. This shows the
commitment and dedication of the entire team
at Zee in making our mother earth a better
place to live as we cannot afford any further
degradation of our mother earth and
environment,” said Zee Media Corporation
group CEO Bhaskar Das.
In the last decade or so, the country has
registered phenomenal economic growth; the
consequences of which have been felt
drastically on the nature. The growth has taken
a toll in form of depletion of natural
resources, decrease in green areas and
alarming rise in pollution levels. Realising a
need for course correction, Zee Media in the
year 2010 initiated the very first drive of its
kind, ‘My Earth My Duty’ to address the issue
of environmental degradation.
“If we do not address the issue of
environment degradation now, it may be too
late and our future might be worse than we
can even imagine. I feel all of us should
become part of the noble campaign and see
how best we can work in tandem to retain the
beauty that still remains for us to enjoy,”
said Zee Media CEO Samir Ahluwalia.
In a short span of five years, the campaign has
been established as India’s biggest
environmental awareness initiative. ‘My Earth
My Duty’ has found support from the Ministry
of Youth Affairs & Sports since its very
inception. The uniqueness of the campaign has
found resonance even within the allied forces,
such as Para- Military forces such as ITBP,
CISF, CRPF, BSF, ARMY SCHOOL and ETF who
have stepped in to be a part of the process.
Talking on the expectation from the campaign
this year, Zee Media VP marketing Rohit
Kumar said, “This year’s campaign becomes
very significant as we have scaled it up to a
new level. By involving key opinion leaders,
regulators, Govt bodies, families, friends, we
expect the campaign to spark off a big debate
about saving environment we all live in! Zee
Media is confident that the campaign will have
huge participation and involvement from all
walks of life and will go a long way in creating
a positive as well as healthy environment.”
Let us join hands together for making the
massive campaign ‘My Earth My Duty’ a grand
success and each of us should endeavour to
become a Green Citizen. http://www.indiantelevision.com/television/tv-channels/news-broadcasting/zee-media-introduces-campaign-my-earth-my-duty-140802
mother earth, Zee Media Corporation ZMCL) is
going forward with fifth edition of its
Campaign ‘My Earth My Duty’ (MEMD)
beginning 1 August 2014. The campaign
addresses the issue of further degradation of
environment, which is vital for our very
existence. It is aimed at sensitizing and
encouraging people to take concrete actions
towards mitigating the effects of Climate
Change and Environmental Degradation. The
objective of the campaign this year is to plant
at least 10 Lacs saplings across the country
involving citizens from all walks of life
including children, women and senior citizens.
MEMD campaign by ZMCL comes in the wake
of rising concern about continuous
environmental degradation and its adverse
impact on entire human kind. It is a clarion
call to everyone for joining hands to protect
our beloved mother earth.
To amplify the campaign’s message, Zee Media
will utilize its pan India strength (bouquet of
national & regional channels in 5 different
languages) to full capacity. Innovatively
packaged, the campaign invites viewers to give
a missed call at 08882457575 to register
themselves, following which they are to choose
how they can contribute their part towards
saving mother earth. These could be Plant A
Tree, Adopt A Tree and Option 3 – Others
(activities such as car pooling, switching off
lights, saving water etc. can be
adopted). Participants could log on the
website zeenews.com/myearth to know more
on the activities.
“This is the fifth consecutive year that ZMCL is
organizing the campaign. This shows the
commitment and dedication of the entire team
at Zee in making our mother earth a better
place to live as we cannot afford any further
degradation of our mother earth and
environment,” said Zee Media Corporation
group CEO Bhaskar Das.
In the last decade or so, the country has
registered phenomenal economic growth; the
consequences of which have been felt
drastically on the nature. The growth has taken
a toll in form of depletion of natural
resources, decrease in green areas and
alarming rise in pollution levels. Realising a
need for course correction, Zee Media in the
year 2010 initiated the very first drive of its
kind, ‘My Earth My Duty’ to address the issue
of environmental degradation.
“If we do not address the issue of
environment degradation now, it may be too
late and our future might be worse than we
can even imagine. I feel all of us should
become part of the noble campaign and see
how best we can work in tandem to retain the
beauty that still remains for us to enjoy,”
said Zee Media CEO Samir Ahluwalia.
In a short span of five years, the campaign has
been established as India’s biggest
environmental awareness initiative. ‘My Earth
My Duty’ has found support from the Ministry
of Youth Affairs & Sports since its very
inception. The uniqueness of the campaign has
found resonance even within the allied forces,
such as Para- Military forces such as ITBP,
CISF, CRPF, BSF, ARMY SCHOOL and ETF who
have stepped in to be a part of the process.
Talking on the expectation from the campaign
this year, Zee Media VP marketing Rohit
Kumar said, “This year’s campaign becomes
very significant as we have scaled it up to a
new level. By involving key opinion leaders,
regulators, Govt bodies, families, friends, we
expect the campaign to spark off a big debate
about saving environment we all live in! Zee
Media is confident that the campaign will have
huge participation and involvement from all
walks of life and will go a long way in creating
a positive as well as healthy environment.”
Let us join hands together for making the
massive campaign ‘My Earth My Duty’ a grand
success and each of us should endeavour to
become a Green Citizen. http://www.indiantelevision.com/television/tv-channels/news-broadcasting/zee-media-introduces-campaign-my-earth-my-duty-140802
