Zee Salaam: The No. 1 Urdu Entertainment Channel of India

[JitendraKumar]

Zee Salaam maintains its top position in the
Genre and remains the No. 1* Urdu
Entertainment Channel in the country. Not only
that, it holds more than 50% of the relative
market share in the Urdu Genre in HSM, ahead of
its competition (ETV Urdu and DD Urdu) during
the period. Zee Salaam garnered the highest
average viewers in the Genre (4,531 Avg. Weekly
GVTs) in the first 8 weeks of the year 2016.



Zee Salaam also stands as the undisputed No. 1
channel of Urdu Genre in HSM in terms of
Average weekly Time Spent per Viewer (TSV) on
the channel. A viewer on an average per week
spends 22 minutes viewing the channel which is
the highest in the genre. This number is a true
indicator of high content quality on the channel.
Zee Salaam has always highlighted the nuances,
highpoints and positivity of the Urdu world
through distinct set of show offering to its
viewers and bringing innovation in Urdu Genre.


The channel achieved this phenomenal success
through its unique Musical properties which
includes Qawwali, Salaam-e-Mehfil & Sadabahar
Naghme and also through its Hindi Classic
feature film slot: Movie Mela.



The channel has an impressive record of setting
the trend in Urdu Genre and continuing with that
tradition Zee Salaam refreshed the look of the
channel and introduced Movie Mela Season-2
starting this March.



Source: BARC; HSM; CS4+
Avg. weekly GVTs; Wk 1-8 (2016); Among Urdu
Genre
Wk 1-8 (2016) Avg. Weekly GVTs; Among Urdu
Channels; Zee Salaam -4531, DD Urdu
– 3043, ETV Urdu – 1301.
TSV in Minutes Wk 1-8 (2016); Among Urdu
Channels








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