DDF Exclusive Zee Sarthak No.1 Channel for 63 weeks

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shubhz1796

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Zee Sarthak is the No.1 Oriya GEC since over 63 weeks!

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What a joke. Tarang has been the leader for a long time. Star Kiran does not seem to be as successful, though it may take more time to cross Sidharth. Sidharth is somewhat better but nothing much can be done for Colors Odia.
 
This is just Urban data that they have taken into consideration, ofcourse Tarang is first in Urban+Rural. Almost every channel does cherry picking of data, especially News channels do this very often.
 
DISCLAIMER: This is my own personal opinion

Tarang TV has dominated this position because it steals show ideas from other channels and airs them on its channel.

Example in point - The plots of the serials Tarini Akhira Tara and Asha have been copied from two of Disney Star Network's popular shows. Tarini was copied from Ek Hazaron Mein Meri Behna Hai and Asha was copied from Sreemoyee. The latter (Asha) is the only reason why Star Kiran's Shanti based on Sreemoyee failed and was replaced with Mo Jeebana Saathi (a remake of DABH), While Star Kiran's other remake shows continue to be popular regardless of TRPs.

In my opinion, it is blatant malpractice being carried out by the channel to stay on top of the TRP charts. And no one is out there to question it. Recently, they have launched another show which is a copy of Gemini TV's Pournami. All these adaptations are unauthorized, and the other competitors are not doing anything to stop this. So this scenario will remain. Zee Sarthak of course has introduced some recent shows, which are very different from its regular lineups such as Mu Bi Bijoyinee and Khushira Chhunka. So that may be the reason why it is dominating urban charts.
 
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Colors weak in odia probably they will shutdown channel, even latest Star's Star Kiran too but channel need some time because new channel. Both Viacom and Star missed opportunity Acquiring Tarang/Odisha TV Network Channels.
 
What a joke. Tarang has been the leader for a long time. Star Kiran does not seem to be as successful, though it may take more time to cross Sidharth. Sidharth is somewhat better but nothing much can be done for Colors Odia.
Star Kiran is a new channel. Atleast they could beat Colors Odia and enter in the top 5 list in short time. As the market is small & only the top 2 channels have a solid viewership number, opportunity of shaking up ratings from some others and gain momentum for moving upward (like Zee Keralam) is hard. Remember Pravah which struggled once. Now its the market leader.
 
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